Hospitality & Travel Crisis PR

Hospitality & Tourism Crisis Communications

Protect your hospitality brand and guest confidence when safety incidents, health outbreaks, or natural disasters threaten your property and bookings.

65+
Hospitality Crises Managed
90%
Booking Recovery Within 60 Days
35+
Properties & Brands Served
24/7
Global Crisis Support

Why Choose AMW for Hospitality & Tourism Crisis PR

AMW brings specialized expertise in hospitality & tourism crisis pr, combining deep industry knowledge with proven crisis pr strategies to deliver exceptional results.

Challenges

  • Guest deaths and serious injuries at hotel properties, resorts, or cruise ships creating wrongful death lawsuits and media frenzy
  • Norovirus and other infectious disease outbreaks on cruise ships or at resort properties requiring CDC involvement
  • Natural disaster impact on tourism operations including hurricanes, earthquakes, and wildfires affecting guest safety
  • Viral negative reviews and hidden camera footage exposing hygiene failures, pest infestations, or security violations
  • Sexual assault and criminal activity at properties raising questions about guest safety protocols and staff vetting
  • Travel advisory downgrades and destination crises affecting entire hospitality markets and booking pipelines

Our Solutions

  • Deploy immediate guest safety communications with liability-protective messaging and family support coordination
  • Manage health outbreak response with CDC coordination, guest notifications, and operational remediation communications
  • Execute natural disaster communications including guest evacuation, rebooking, travel advisory updates, and recovery marketing
  • Counter viral negative content with rapid response, invitation for investigation, and transparent corrective action messaging
  • Develop guest safety messaging that demonstrates security investments without creating fear-based perceptions
  • Build destination recovery campaigns after regional crises that rebuild traveler confidence and booking volumes

Why Work With AMW

Maintain occupancy rates and booking volumes during and after property crises
Preserve travel agency and OTA partnership rankings despite negative incidents
Protect franchise brand standards and development pipeline during individual property crises
Rebuild destination appeal faster than competitors after regional tourism disruptions

Our Process

A proven approach to delivering exceptional hospitality & tourism crisis pr results

1

Guest Safety Triage

Assess immediate guest safety concerns, medical needs, and property security before initiating communications protocols.

2

Guest & Family Communications

Deploy empathetic guest notifications, family liaison support, and rebooking assistance through all hospitality channels.

3

Media & Review Management

Manage press inquiries, travel media outreach, review platform responses, and social media crisis communications.

4

Partner & Distribution Coordination

Brief OTAs, travel agencies, corporate clients, and tourism boards with approved messaging and booking guidance.

5

Recovery Marketing

Launch targeted recovery campaigns with special offers, media familiarization trips, and confidence-building content.

Who We Work With

Our hospitality & tourism crisis pr expertise serves a wide range of clients

Hotel chains and resort operators Cruise lines and river cruise companies Destination management organizations and tourism boards Restaurant groups and hospitality companies Vacation rental and short-term rental companies Theme parks and attraction operators

Frequently Asked Questions

How do you handle a guest death at a hotel property?
We deploy immediate crisis protocols including family liaison coordination, law enforcement cooperation messaging, guest privacy protections, staff communications, and media management. We draft statements that express compassion and cooperation without admitting liability, and coordinate with your insurance and legal teams throughout the process.
Can you manage a health outbreak on a cruise ship?
Yes. We coordinate communications with CDC Vessel Sanitation Program, manage passenger notifications during and after voyages, handle port authority communications, brief travel agent networks, and develop transparent public messaging about remediation measures. We also manage social media narratives and travel media coverage.
How do you rebuild bookings after a viral negative review?
We assess the validity of the review, develop a transparent public response, invite the reviewer for reinspection when appropriate, document corrective actions, and launch a positive review generation campaign. For truly damaging viral content, we may engage legal counsel and platform dispute resolution processes.
Do you help with destination recovery after natural disasters?
Yes. We develop multi-phase destination recovery campaigns that progress from safety assurance to reopening announcements to recovery marketing with special offers. We coordinate with tourism boards, hospitality associations, and travel media to rebuild destination perception and restart the booking pipeline.
What is the cost of hospitality crisis PR?
Hospitality crisis retainers range from $7,000 to $18,000 monthly. Active incident response for serious guest safety events ranges from $20,000 to $75,000 per incident. Destination recovery campaigns after natural disasters typically range from $40,000 to $150,000 depending on market size and recovery timeline.

Ready to Elevate Your Hospitality & Tourism Crisis PR?

Let's discuss how our specialized hospitality & tourism crisis pr expertise can drive results for your brand. Tailored strategy for your goals.

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