Retail & Consumer Brand Crisis Communications

We assess whether the boycott is driven by a vocal minority or represents genuine mainstream consumer concern. Our strategy focuses on stabilizing core customer relationships, avoiding inflammatory responses that fuel opposition media coverage, and either addressing legitimate concerns or strategically waiting for news cycle attention to shift.

Yes. We have managed multi-million record retail breaches. Our approach includes PCI-compliant notification communications, credit monitoring enrollment campaigns, store-level customer service scripts, call center talking points, media management, and regulatory communications across all affected jurisdictions.

Recovery requires genuine accountability followed by demonstrated learning. We draft authentic apology messaging, identify the internal process failure that allowed the content, announce concrete changes to creative review processes, and develop follow-up campaigns that demonstrate brand values through actions rather than words.

Yes. E-commerce crises move faster because customer feedback loops are immediate and review platforms amplify complaints rapidly. We manage crisis communications across marketplaces, social commerce channels, review platforms, influencer relationships, and direct customer communications for digital-first consumer brands.

Retail brand crisis retainers range from $8,000 to $20,000 monthly. Active crisis response for major incidents like data breaches or national boycotts typically ranges from $30,000 to $100,000 as dedicated projects. Social media crisis management for smaller incidents starts at $5,000 per incident.