Sports & Athletics Crisis Communications

We immediately brief sponsor communications teams with facts and our response strategy before they make unilateral decisions. We develop joint messaging frameworks, propose pause-versus-terminate options, and present rehabilitation plans that give sponsors a path to maintain partnerships rather than reflexively cutting ties.

Yes. We coordinate messaging across the athlete, team, league, and anti-doping authority timelines. We manage B-sample testing communications, hearing preparations, media narratives, and either vindication announcements or accountability statements depending on outcomes. We also handle sponsor communications throughout the process.

Abuse crisis response requires absolute prioritization of victim welfare in all communications. We develop messaging that centers accountability, cooperates with law enforcement, supports survivors, and outlines institutional reforms. We coordinate with legal counsel to ensure communications do not compromise criminal proceedings while demonstrating genuine organizational change.

Yes. College athletics crisis communications require navigating NCAA rules, Title IX requirements, university administration protocols, and booster relationships. We handle recruiting violations, player eligibility scandals, coaching misconduct, and the intersection of athletic and academic reputation that is unique to college sports.

Meaningful public rehabilitation typically requires six to eighteen months depending on the severity of the crisis. The process includes genuine accountability, community service, media training, carefully selected interview opportunities, social media strategy, and demonstration of personal growth. Rushing rehabilitation is counterproductive and can cause additional backlash.