technology Crisis PR

Technology & Cybersecurity Crisis PR

Navigate data breaches, platform outages, and regulatory scrutiny with expert crisis communications built for the speed and scale of the technology industry.

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85+

Cyber Crises Managed

91%

Customer Retention Post-Breach

500M+

Affected Users Protected

30min

Initial Response Deployment

Why Choose AMW for Technology Crisis PR

AMW brings specialized expertise in technology crisis pr, combining deep industry knowledge with proven crisis pr strategies to deliver exceptional results.

Challenges

Massive data breaches exposing millions of user records with mandatory disclosure timelines under GDPR, CCPA, and state breach notification laws
Extended service outages affecting enterprise customers with SLA obligations and causing cascading business disruptions
AI ethics controversies including algorithmic bias, deepfake misuse, and autonomous system failures generating public backlash
Antitrust investigations and regulatory crackdowns on market dominance drawing sustained negative media coverage
Cybersecurity ransomware attacks requiring real-time decisions about disclosure, negotiation, and law enforcement involvement
Product safety failures in hardware or software causing physical harm or financial losses at scale

Our Solutions

Deploy breach notification communications that satisfy multi-jurisdiction legal requirements while maintaining customer trust
Manage real-time status communications during major outages with coordinated messaging across social, email, and status pages
Develop proactive AI governance narratives that position your company as a responsible innovator rather than a reckless disruptor
Prepare executive testimony and public statements for antitrust proceedings that protect competitive positioning
Coordinate with cybersecurity forensics teams and law enforcement while managing public-facing crisis communications
Build technical credibility with specialized media by providing detailed, accurate information through trusted spokespeople

Technology Crisis PR Services

Specialized crisis pr solutions tailored for your industry

Data Breach Crisis Communications

End-to-end breach response from initial disclosure through customer notification, regulatory filings, and reputation recovery.

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Service Outage Communications

Real-time status messaging, customer communications, and post-incident review narratives for major platform failures.

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Cybersecurity Incident Response PR

Crisis communications during active ransomware attacks, nation-state intrusions, and supply chain compromises.

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AI & Ethics Crisis Management

Navigate controversies around algorithmic bias, AI safety incidents, content moderation failures, and deepfake misuse.

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Regulatory & Antitrust PR

Communications support during FTC, DOJ, and international regulatory investigations and enforcement actions.

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Why Work With AMW

Minimize customer churn during and after security incidents through transparent, timely communication

Protect stock price and investor confidence during technology crises and regulatory challenges

Maintain developer community trust and open-source contributor relationships during controversies

Reduce regulatory penalties through proactive compliance communications and demonstrated good faith

Our Process

A proven approach to delivering exceptional technology crisis pr results

Incident Classification

Assess the technical scope, legal implications, and reputational risk of the incident to determine the appropriate response level.

Legal-Comms Alignment

Coordinate with legal counsel, CISO, and engineering teams to establish facts and define disclosure boundaries before public statements.

Multi-Channel Response

Execute coordinated communications across status pages, blog posts, social media, direct customer notifications, and press statements.

Technical Media Engagement

Brief tech journalists and cybersecurity reporters with accurate technical details to prevent misinformation and speculation.

Trust Rebuilding

Launch transparency initiatives, security audits, and product improvements that demonstrate concrete changes and accountability.

Incident Classification

Assess the technical scope, legal implications, and reputational risk of the incident to determine the appropriate response level.

Legal-Comms Alignment

Coordinate with legal counsel, CISO, and engineering teams to establish facts and define disclosure boundaries before public statements.

Multi-Channel Response

Execute coordinated communications across status pages, blog posts, social media, direct customer notifications, and press statements.

Technical Media Engagement

Brief tech journalists and cybersecurity reporters with accurate technical details to prevent misinformation and speculation.

Trust Rebuilding

Launch transparency initiatives, security audits, and product improvements that demonstrate concrete changes and accountability.

Who We Work With

Our technology crisis pr expertise serves a wide range of clients

SaaS and cloud computing companies Cybersecurity vendors and managed security providers Social media platforms and consumer tech companies AI and machine learning startups Enterprise software and data analytics firms Fintech and blockchain companies

Frequently Asked Questions

How do you handle multi-jurisdiction data breach notifications?

We maintain current knowledge of breach notification requirements across GDPR, CCPA, and all 50 US state laws. We coordinate with your legal team to create jurisdiction-specific notifications that meet timing requirements, content mandates, and regulatory filing obligations while maintaining a consistent public narrative.

Can you manage communications during an active cyberattack?

Yes. We provide real-time crisis communications support during live incidents, coordinating with your security operations center, legal team, and law enforcement. We manage external messaging cadence to provide transparency without compromising forensic investigations or giving attackers operational intelligence.

How do you work with our engineering and security teams?

We embed a dedicated crisis liaison who translates technical details into clear public messaging. We attend incident response calls, review technical post-mortems for communicable insights, and ensure all public statements are technically accurate and approved by your CISO before release.

What if our CEO needs to testify before Congress?

We provide comprehensive testimony preparation including message development, mock hearings with hostile questioning, media training for camera appearances, and day-of support. We also prepare pre-hearing media strategies and post-hearing narrative management to control the coverage cycle.

How quickly can you help during a service outage?

Our technology crisis team can begin crafting status communications within 30 minutes. We maintain pre-built outage communication templates for common scenarios and can manage your status page, social media, and customer notification channels in parallel while your engineering team focuses on resolution.

Do you help with proactive cybersecurity positioning?

Absolutely. Between crises, we build your company security narrative through thought leadership placements, security blog content, conference speaking opportunities, and proactive media relationships with cybersecurity journalists. This pre-crisis credibility bank significantly reduces reputational damage when incidents occur.

Ready to Elevate Your Technology Crisis PR?

Let's discuss how our specialized technology crisis pr expertise can drive results for your brand. Tailored strategy for your goals.

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