Automotive Digital Marketing

Automotive Marketing That Drives Showroom Traffic

Performance-driven digital marketing for dealerships and automotive brands that turns online shoppers into showroom visits and service appointments.

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60+

Dealerships Served

$125

Avg Cost Per Lead

22%

Lead-to-Sale Rate

15K+

Units Influenced

Why Choose AMW for Automotive Digital Marketing

AMW brings specialized expertise in automotive digital marketing, combining deep industry knowledge with proven digital marketing strategies to deliver exceptional results.

Challenges

Declining showroom walk-in traffic as 92% of car buyers research online before visiting
Rising digital retailing competition from Carvana, Vroom, and OEM direct sales models
Complex multi-touch buyer journeys spanning weeks of research across dozens of touchpoints
Managing digital marketing across new, used, certified pre-owned, and service departments
High competition from neighboring dealers bidding on the same make and model keywords
OEM co-op advertising requirements and compliance restrictions limiting creative flexibility

Our Solutions

Full-funnel digital campaigns from vehicle research phase through purchase decision with VIN-specific inventory advertising
Conquest and retention strategies that target competitive shoppers and win back defecting customers
Automotive-specific attribution tracking from online engagement to showroom visit to sold unit using CRM integration
Department-specific campaigns for new sales, used inventory, service appointments, and parts with unique budgets and KPIs
Competitive intelligence and bid strategies that maximize share of voice against neighboring dealers on key model searches
OEM-compliant creative production meeting co-op advertising requirements while maintaining dealer brand identity

Automotive Digital Marketing Services

Specialized digital marketing solutions tailored for your industry

Automotive Search Advertising

Google and Bing campaigns for new and used vehicle shoppers with model-specific ad groups and VIN-level inventory targeting.

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Social Media for Dealerships

Facebook and Instagram vehicle inventory ads, lifestyle campaigns, and community engagement for dealer brand building.

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Service Department Marketing

Retention campaigns for service appointments, recall notifications, seasonal maintenance promotions, and customer win-back programs.

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Dealer SEO

Make and model page optimization, service area pages, and local SEO for dealer website organic traffic and Google Maps visibility.

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Reputation Management

Review generation from service and sales customers, Google and DealerRater review management, and CSI improvement strategies.

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Why Work With AMW

More qualified showroom traffic from online research-phase buyers

Lower cost per sold unit through optimized digital spend allocation

Increased service department revenue with targeted retention campaigns

Clear dealer-level reporting connecting digital ads to units sold

Our Process

A proven approach to delivering exceptional automotive digital marketing results

Dealer Assessment

Audit your current digital presence, DMS data, market share, and competitive positioning to identify growth opportunities.

Inventory Strategy

Build dynamic campaigns around your live inventory, targeting shoppers for specific makes, models, and price ranges.

Multi-Department Campaigns

Launch coordinated campaigns across new sales, used sales, finance, and service with department-specific goals.

Lead Management

Integrate with your CRM and DMS to track leads from digital ad click through showroom visit to vehicle delivery.

Sales Match Reporting

Match digital marketing leads to sold units in your DMS to calculate true cost per sold unit and channel ROI.

Dealer Assessment

Audit your current digital presence, DMS data, market share, and competitive positioning to identify growth opportunities.

Inventory Strategy

Build dynamic campaigns around your live inventory, targeting shoppers for specific makes, models, and price ranges.

Multi-Department Campaigns

Launch coordinated campaigns across new sales, used sales, finance, and service with department-specific goals.

Lead Management

Integrate with your CRM and DMS to track leads from digital ad click through showroom visit to vehicle delivery.

Sales Match Reporting

Match digital marketing leads to sold units in your DMS to calculate true cost per sold unit and channel ROI.

Who We Work With

Our automotive digital marketing expertise serves a wide range of clients

New car franchise dealerships seeking conquest and retention growth Independent used car dealers building brand credibility and lead volume Multi-rooftop dealer groups requiring centralized marketing strategy Automotive service centers and tire shops driving appointment volume OEM regional marketing teams supporting dealer network performance EV dealerships and brands educating and converting electric vehicle shoppers

Frequently Asked Questions

How much should a car dealership spend on digital marketing?

Most successful dealerships invest $300-$500 per new unit sold in digital advertising. A dealer selling 100 new units monthly might budget $30K-$50K for digital. Budget allocation across search, social, and display depends on your market, brand, and competitive density.

How do you track automotive leads to sold units?

We integrate with your DMS and CRM to match digital leads to sold units. This sales match reporting shows true cost per sold unit by campaign and channel, not just cost per lead. It reveals which marketing actually moves metal versus generating tire-kicker inquiries.

Can you help with service department marketing?

Yes. Service marketing is often the most profitable area for dealer advertising. We run targeted campaigns for routine maintenance, recall appointments, seasonal services, and customer win-back. Automated email and text reminders keep your service bays full year-round.

How do dealership conquest campaigns work?

Conquest campaigns target shoppers considering competitor brands and models. We use search ads for competitive model keywords, social ads targeting competitors' customer lists, and display retargeting on automotive research sites to capture shoppers before they commit to another dealer.

Do you handle OEM co-op advertising compliance?

Yes. We produce creative assets that meet OEM co-op guidelines, submit for reimbursement on your behalf, and ensure brand compliance across all campaigns. This maximizes your co-op dollars while maintaining your dealer brand identity within OEM requirements.

Ready to Elevate Your Automotive Digital Marketing?

Let's discuss how our specialized automotive digital marketing expertise can drive results for your brand. Tailored strategy for your goals.

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