b2b Digital Marketing

B2B Digital Marketing That Generates Pipeline

Full-funnel demand generation for B2B companies that turns targeted accounts into qualified opportunities and accelerates complex sales cycles.

Get a Free Quote Learn More

100+

B2B Clients Served

4.2x

Avg Pipeline ROI

35%

Avg Sales Cycle Reduction

$500M+

Pipeline Influenced

Why Choose AMW for B2B Digital Marketing

AMW brings specialized expertise in b2b digital marketing, combining deep industry knowledge with proven digital marketing strategies to deliver exceptional results.

Challenges

Long B2B sales cycles with 6-12 month timelines and multiple decision-makers per deal
Generating marketing-qualified leads that sales teams actually accept and work
Aligning marketing and sales on lead definitions, handoff processes, and attribution
Justifying marketing spend when deals take months to close and attribution is complex
Reaching niche B2B audiences with small addressable markets and specific buyer personas
Creating content that engages technical buyers and C-suite executives simultaneously

Our Solutions

Account-based marketing programs targeting named accounts with personalized multi-channel campaigns
Sales-aligned lead scoring models built with your sales team to ensure only qualified leads get passed through
Unified CRM and marketing attribution connecting every touchpoint to pipeline and closed revenue
Pipeline influence reporting that demonstrates marketing impact on deal velocity and win rates beyond lead counts
Precision targeting on LinkedIn, programmatic, and intent data platforms to reach small B2B audiences efficiently
Multi-stakeholder content strategies with technical deep-dives for practitioners and business impact content for executives

B2B Digital Marketing Services

Specialized digital marketing solutions tailored for your industry

Account-Based Marketing

Targeted campaigns for named accounts with personalized ads, landing pages, and coordinated sales outreach sequences.

Get a Quote

B2B Content Marketing

Whitepapers, case studies, webinars, and thought leadership content that educates buyers and generates leads.

Get a Quote

LinkedIn Advertising

Sponsored content, InMail, and conversation ads targeting B2B decision-makers by title, company size, and industry.

Get a Quote

B2B SEO & Organic Growth

Technical content, comparison pages, and industry resource hubs that capture B2B buyers during the research phase.

Get a Quote

Marketing Automation

HubSpot, Marketo, or Pardot implementation with lead scoring, nurture workflows, and sales handoff automation.

Get a Quote

Why Work With AMW

Predictable pipeline generation aligned with revenue targets

Faster sales cycles through pre-educated, pre-qualified prospects

Marketing-sales alignment with shared metrics and definitions

Clear ROI attribution connecting marketing investment to revenue

Our Process

A proven approach to delivering exceptional b2b digital marketing results

Revenue Strategy

Align marketing strategy to revenue goals, define ICPs, build lead scoring models, and map the buyer journey.

Content Architecture

Create content for every buyer persona and funnel stage from awareness whitepapers to bottom-funnel comparison tools.

Demand Generation

Launch multi-channel campaigns across LinkedIn, Google, content syndication, and ABM with unified tracking.

Sales Enablement

Deliver sales-ready leads with context, build nurture programs for early-stage leads, and create sales support content.

Revenue Attribution

Report on pipeline influence, deal acceleration, and marketing-sourced revenue with multi-touch attribution modeling.

Revenue Strategy

Align marketing strategy to revenue goals, define ICPs, build lead scoring models, and map the buyer journey.

Content Architecture

Create content for every buyer persona and funnel stage from awareness whitepapers to bottom-funnel comparison tools.

Demand Generation

Launch multi-channel campaigns across LinkedIn, Google, content syndication, and ABM with unified tracking.

Sales Enablement

Deliver sales-ready leads with context, build nurture programs for early-stage leads, and create sales support content.

Revenue Attribution

Report on pipeline influence, deal acceleration, and marketing-sourced revenue with multi-touch attribution modeling.

Who We Work With

Our b2b digital marketing expertise serves a wide range of clients

B2B technology companies selling to enterprise buyers Manufacturing and industrial companies digitalizing their go-to-market Professional services firms generating leads for complex engagements B2B marketplace platforms growing supply and demand sides Channel-selling companies marketing through partner networks B2B startups building their first demand generation engines

Frequently Asked Questions

How is B2B digital marketing different from B2C?

B2B has longer sales cycles, multiple decision-makers, higher deal values, and smaller audiences. Marketing must educate and nurture prospects over months, align with sales processes, and measure success by pipeline and revenue rather than individual transactions.

What is account-based marketing and when should we use it?

ABM targets specific high-value accounts with personalized campaigns instead of broad audience targeting. Use ABM when your deal size exceeds $50K and you can identify a finite list of target accounts. It delivers higher ROI than broad demand gen for enterprise sales motions.

How do you align marketing and sales for B2B?

We establish shared definitions for MQL and SQL, build lead scoring with sales team input, create SLAs for lead follow-up timing, and implement unified reporting that shows marketing influence on sales pipeline. Regular pipeline reviews keep both teams aligned on priorities.

What B2B marketing metrics should we track?

Focus on pipeline metrics: MQL-to-SQL conversion rate, cost per qualified opportunity, pipeline generated by source, average deal velocity, and marketing-sourced win rate. Lead volume is secondary to lead quality and pipeline influence in B2B marketing measurement.

How long before B2B digital marketing generates revenue?

Expect 3-6 months before seeing meaningful pipeline impact. Month one focuses on infrastructure and content. Months two through four generate early leads. Months four through six see pipeline building with opportunities progressing. Revenue impact typically materializes within 6-9 months.

Is content marketing essential for B2B companies?

Content marketing is the foundation of B2B digital marketing. B2B buyers consume 13 pieces of content before contacting a vendor. Whitepapers, case studies, webinars, and blog content build the trust and education that complex B2B purchases require before a sales conversation.

Ready to Elevate Your B2B Digital Marketing?

Let's discuss how our specialized b2b digital marketing expertise can drive results for your brand. Tailored strategy for your goals.

Get a Free Quote View Our Work