e-commerce Digital Marketing

E-commerce Digital Marketing That Drives Revenue

Strategic, full-funnel digital marketing for online stores that turns browsers into buyers and first-time customers into loyal advocates.

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150+

E-commerce Brands Served

3.8x

Average ROAS

42%

Avg Revenue Increase

$50M+

Revenue Managed

Why Choose AMW for E-commerce Digital Marketing

AMW brings specialized expertise in e-commerce digital marketing, combining deep industry knowledge with proven digital marketing strategies to deliver exceptional results.

Challenges

Rising customer acquisition costs on paid channels like Meta and Google Shopping
Cart abandonment rates above 70% costing thousands in lost revenue monthly
Competing against Amazon and marketplace giants for organic search visibility
Attribution complexity across multiple touchpoints in the buyer journey
Seasonal demand fluctuations making consistent revenue forecasting difficult
Balancing short-term ROAS with long-term brand building and retention

Our Solutions

Full-funnel paid media strategy with granular audience segmentation and dynamic product ads
Automated email and SMS flows for cart recovery, post-purchase upsells, and win-back campaigns
SEO-optimized product pages and category architecture that rank in Google Shopping and organic results
Multi-touch attribution modeling that connects every dollar spent to actual revenue generated
Seasonal campaign calendars with pre-built creative assets and inventory-aligned promotions
Customer lifetime value optimization through loyalty programs and personalized remarketing

E-commerce Digital Marketing Services

Specialized digital marketing solutions tailored for your industry

Google Shopping & Search Ads

Product feed optimization, Performance Max campaigns, and branded/non-branded search strategy for e-commerce.

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Social Commerce Advertising

Meta, TikTok, and Pinterest ad campaigns with dynamic product catalogs and lookalike audiences.

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Email & SMS Marketing

Klaviyo or Omnisend flow architecture for welcome series, cart abandonment, post-purchase, and win-back sequences.

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E-commerce SEO

Product and category page optimization, technical SEO for Shopify/WooCommerce, and content marketing for top-of-funnel traffic.

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Conversion Rate Optimization

A/B testing of product pages, checkout flows, and landing pages to increase revenue per visitor.

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Marketplace Strategy

Amazon, Walmart, and Etsy listing optimization, advertising management, and brand registry setup.

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Why Work With AMW

Lower cost per acquisition while scaling ad spend profitably

Higher average order value through strategic upselling and cross-selling

Predictable revenue growth with data-backed forecasting models

Stronger brand equity that reduces reliance on paid media over time

Our Process

A proven approach to delivering exceptional e-commerce digital marketing results

Store & Data Audit

Analyze your product feed, analytics, ad accounts, and conversion funnel to identify quick wins and systemic bottlenecks.

Channel Strategy

Build a channel mix plan across Google, Meta, email, and organic search based on your margins, AOV, and customer segments.

Creative & Content Production

Develop ad creatives, product photography direction, email templates, and SEO content tailored to each sales channel.

Launch & Optimize

Deploy campaigns with A/B testing frameworks, monitor ROAS daily, and iterate on audiences, bids, and creative weekly.

Scale & Retain

Expand winning campaigns, build retention flows, and introduce new channels once unit economics stabilize.

Store & Data Audit

Analyze your product feed, analytics, ad accounts, and conversion funnel to identify quick wins and systemic bottlenecks.

Channel Strategy

Build a channel mix plan across Google, Meta, email, and organic search based on your margins, AOV, and customer segments.

Creative & Content Production

Develop ad creatives, product photography direction, email templates, and SEO content tailored to each sales channel.

Launch & Optimize

Deploy campaigns with A/B testing frameworks, monitor ROAS daily, and iterate on audiences, bids, and creative weekly.

Scale & Retain

Expand winning campaigns, build retention flows, and introduce new channels once unit economics stabilize.

Who We Work With

Our e-commerce digital marketing expertise serves a wide range of clients

Direct-to-consumer brands scaling from $1M to $50M+ in annual revenue Shopify and WooCommerce store owners seeking profitable growth Omnichannel retailers expanding their digital presence Subscription box companies optimizing acquisition and retention Private label and Amazon sellers diversifying to owned channels Consumer packaged goods brands launching DTC storefronts

Frequently Asked Questions

What platforms work best for e-commerce digital marketing?

Google Shopping and Performance Max are essential for intent-based buyers. Meta and TikTok excel at discovery and retargeting. Email and SMS deliver the highest ROI for retention. The ideal mix depends on your product category, price point, and margins.

How much should an e-commerce business spend on digital marketing?

Most growing e-commerce brands invest 15-25% of revenue in marketing. Early-stage brands may allocate 25-35% to fuel customer acquisition, while established brands shift more budget toward retention and organic channels for higher margins.

How long until I see results from e-commerce marketing?

Paid advertising can generate sales within the first week. Email flow optimization typically shows results within 30 days. SEO improvements take 3-6 months to build meaningful organic traffic, but compound over time to reduce paid media dependency.

What ROAS should I target for my online store?

Target ROAS varies by margin. A brand with 70% margins can profitably scale at 2x ROAS, while a brand with 30% margins needs 4x or higher. We set ROAS targets based on your unit economics, not industry benchmarks.

Do you work with Shopify, WooCommerce, or other platforms?

We work with all major e-commerce platforms including Shopify, Shopify Plus, WooCommerce, BigCommerce, and Magento. Our strategies are platform-agnostic, though we tailor technical execution to each platform's capabilities and integrations.

How do you handle attribution across multiple channels?

We implement multi-touch attribution using tools like Triple Whale, Northbeam, or custom UTM frameworks. This connects every touchpoint in the buyer journey so you understand the true impact of each channel beyond platform-reported metrics.

Can you help reduce our cart abandonment rate?

Absolutely. We build automated recovery flows via email and SMS that typically recover 10-15% of abandoned carts. We also optimize checkout UX, payment options, and trust signals to prevent abandonment in the first place.

Ready to Elevate Your E-commerce Digital Marketing?

Let's discuss how our specialized e-commerce digital marketing expertise can drive results for your brand. Tailored strategy for your goals.

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