home-services Digital Marketing

Home Services Marketing That Fills Your Schedule

Local-dominant digital marketing for home service companies that generates qualified calls and booked jobs in your service area.

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85+

Home Service Companies

$45

Avg Cost Per Lead

35%

Avg Revenue Growth

50K+

Jobs Generated

Why Choose AMW for Home Services Digital Marketing

AMW brings specialized expertise in home services digital marketing, combining deep industry knowledge with proven digital marketing strategies to deliver exceptional results.

Challenges

Pay-per-lead platforms like Angi and HomeAdvisor selling the same leads to four competing companies
Google Local Services Ads adding another bidding layer on top of already expensive PPC keywords
Seasonal demand swings with HVAC, landscaping, and roofing heavily weather-dependent
Reputation management challenges where one bad job can generate multiple negative reviews
Difficulty tracking marketing ROI when jobs are booked by phone and completed weeks later
Competition from both large franchise operations and solo operators undercutting on price

Our Solutions

Owned lead generation through SEO and PPC that eliminates dependency on shared lead platforms
Google Local Services Ads management and Google Guarantee optimization for top-of-page visibility
Seasonal marketing calendars with pre-season campaigns, emergency service messaging, and maintenance reminders
Review generation systems that consistently produce five-star reviews from every completed job
Call tracking and CRM integration connecting every marketing dollar to booked jobs and revenue
Service-area authority positioning through local content, community involvement, and neighborhood-specific advertising

Home Services Digital Marketing Services

Specialized digital marketing solutions tailored for your industry

Local Services Ads

Google LSA management including Google Guarantee setup, budget optimization, and dispute management for top-of-page placement.

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Home Services PPC

Google Search campaigns for emergency and planned services with call-only ads, call extensions, and service-specific landing pages.

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Local SEO

Google Business Profile optimization, service area pages, neighborhood content, and directory management for organic local visibility.

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Review Generation

Automated post-job review request systems, review management across Google and Yelp, and reputation monitoring.

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Social Media & Retargeting

Facebook and Instagram campaigns for maintenance reminders, seasonal promotions, and neighborhood-targeted brand awareness.

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Why Work With AMW

Consistent lead flow without paying shared lead platform fees

Dominant local search presence in your service area

Higher close rates with exclusive leads and strong online reputation

Year-round job scheduling even during traditionally slow seasons

Our Process

A proven approach to delivering exceptional home services digital marketing results

Service Area Audit

Map your service area competitiveness, analyze current lead sources, and identify the highest-value services and neighborhoods to target.

Local SEO Foundation

Optimize Google Business Profile, build service area pages, and establish directory citations for local search dominance.

Campaign Architecture

Build service-specific campaigns across Google Search, Local Services Ads, and social media with call tracking and booking integration.

Reputation Engine

Deploy automated review requests, manage responses, and build social proof that converts searchers into callers.

Job Revenue Tracking

Connect marketing spend to booked jobs and revenue through call tracking, CRM integration, and monthly ROI reporting.

Service Area Audit

Map your service area competitiveness, analyze current lead sources, and identify the highest-value services and neighborhoods to target.

Local SEO Foundation

Optimize Google Business Profile, build service area pages, and establish directory citations for local search dominance.

Campaign Architecture

Build service-specific campaigns across Google Search, Local Services Ads, and social media with call tracking and booking integration.

Reputation Engine

Deploy automated review requests, manage responses, and build social proof that converts searchers into callers.

Job Revenue Tracking

Connect marketing spend to booked jobs and revenue through call tracking, CRM integration, and monthly ROI reporting.

Who We Work With

Our home services digital marketing expertise serves a wide range of clients

HVAC companies seeking year-round lead generation and seasonal optimization Plumbing and electrical contractors scaling beyond referral-only growth Roofing companies generating storm damage and replacement leads Landscaping and lawn care companies filling recurring service routes Cleaning services building residential and commercial client bases General contractors and remodelers attracting high-value home improvement projects

Frequently Asked Questions

How can home service companies stop relying on Angi and HomeAdvisor?

Build your own lead generation through Google Search advertising, Local Services Ads, and local SEO. These channels generate exclusive leads at lower cost than shared lead platforms. Within 3-6 months, most clients eliminate lead platform dependency entirely while generating more total leads.

What are Google Local Services Ads for home services?

Google LSAs appear above regular search results with a Google Guarantee badge. You pay per lead, not per click, and leads are exclusive to you. We manage your LSA profile, budget, and dispute resolution to maximize lead quality and volume from this top-performing channel.

How important are reviews for home service companies?

Reviews are the single most important local ranking factor and conversion driver for home services. Companies with 100+ reviews and 4.7+ ratings dominate local search results and close leads at 2-3x the rate of competitors with fewer reviews. We build systems that generate reviews from every job.

How much should a home service company spend on marketing?

Successful home service companies invest 8-12% of revenue in marketing. An HVAC company doing $2M annually should budget $160K-$240K. Start with Google Search and LSAs for immediate leads, add local SEO for compounding organic traffic, then layer in social media and retargeting.

How do you handle seasonal marketing for home services?

We run pre-season campaigns before peak demand hits, emergency service ads during storms and cold snaps, and maintenance plan promotions during slow seasons. Dynamic budgets scale up during peak months and shift to retention and brand building during off-peak periods to smooth annual revenue.

Ready to Elevate Your Home Services Digital Marketing?

Let's discuss how our specialized home services digital marketing expertise can drive results for your brand. Tailored strategy for your goals.

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