Law firm digital marketing with professional legal office

Legal Digital Marketing

Law Firm Marketing That Generates Cases

Strategic digital marketing for attorneys and law firms that fills your pipeline with qualified leads and builds lasting authority in your practice areas.

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75+

Law Firms Served

55%

Avg CPA Reduction

12+

Practice Areas

10K+

Cases Generated

Why Choose AMW for Law Firm Digital Marketing

AMW brings specialized expertise in law firm digital marketing, combining deep industry knowledge with proven digital marketing strategies to deliver exceptional results.

Challenges

Extremely high CPC costs in legal advertising with keywords exceeding $100+ per click
Strict bar association advertising rules varying by state and practice area
Difficulty differentiating among hundreds of firms claiming the same expertise
Long case evaluation periods making attribution and ROI measurement complex
Generating cases in specific practice areas rather than general legal inquiries
Building personal attorney brands alongside the firm brand in a competitive market

Our Solutions

Strategic PPC management with negative keyword optimization and quality score improvements to reduce cost per lead
Compliant ad copy and landing pages reviewed against state bar advertising rules before launch
Practice-area-specific content and landing pages that position attorneys as authorities in their specialties
CRM-integrated tracking from first click through case sign to calculate true cost per acquired case
Targeted campaigns by practice area with unique messaging, audiences, and conversion paths for each
Attorney thought leadership through bylines, speaking engagement promotion, and Super Lawyers profile optimization

Law Firm Digital Marketing Services

Specialized digital marketing solutions tailored for your industry

Legal PPC Management

Google Ads management for law firms with bid strategy optimization, negative keyword mining, and landing page testing to reduce CPA.

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Law Firm SEO

Practice area page optimization, legal blog content, attorney profile pages, and local SEO for multi-office firms.

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Legal Content Marketing

Practice area guides, case result summaries, FAQ content, and thought leadership articles that demonstrate expertise.

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Local SEO for Attorneys

Google Business Profile optimization, legal directory management, and geo-targeted campaigns for each office location.

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Intake Optimization

Landing page design, intake form optimization, and call tracking setup that maximizes lead-to-consultation conversion rates.

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Why Work With AMW

Consistent flow of qualified case inquiries in your target practice areas

Lower cost per signed case through conversion optimization and quality scoring

Stronger attorney profiles that attract referrals and high-value clients

Clear reporting connecting marketing spend to signed cases and revenue

Our Process

A proven approach to delivering exceptional law firm digital marketing results

Practice Area Analysis

Evaluate your target practice areas, competitive landscape, case values, and current lead sources to prioritize marketing investment.

Compliance Review

Ensure all marketing materials, ad copy, and landing pages comply with your state bar advertising rules and ethical obligations.

Campaign Architecture

Build practice-area-specific campaigns with dedicated landing pages, call tracking, and intake form integration.

Lead Generation

Launch PPC, local SEO, and content campaigns optimized for case quality, not just lead volume.

Case Tracking & ROI

Track leads through your intake process to report on cost per consultation, cost per signed case, and marketing ROI by practice area.

Practice Area Analysis

Evaluate your target practice areas, competitive landscape, case values, and current lead sources to prioritize marketing investment.

Compliance Review

Ensure all marketing materials, ad copy, and landing pages comply with your state bar advertising rules and ethical obligations.

Campaign Architecture

Build practice-area-specific campaigns with dedicated landing pages, call tracking, and intake form integration.

Lead Generation

Launch PPC, local SEO, and content campaigns optimized for case quality, not just lead volume.

Case Tracking & ROI

Track leads through your intake process to report on cost per consultation, cost per signed case, and marketing ROI by practice area.

Who We Work With

Our law firm digital marketing expertise serves a wide range of clients

Personal injury and trial law firms investing in paid lead generation Criminal defense attorneys building local visibility and case flow Family law and divorce attorneys seeking qualified consultations Corporate and business law firms targeting high-value clients Immigration law firms reaching specific communities and demographics Multi-practice firms needing separate strategies for each practice area

Frequently Asked Questions

How much should a law firm spend on digital marketing?

Most competitive law firms invest $5,000-$25,000+ monthly depending on practice area and market. Personal injury in major cities requires higher budgets due to competition. We help you allocate budget where case values and conversion rates justify the investment.

How do you ensure law firm ads comply with bar rules?

We review all ad copy, landing pages, and marketing materials against your state bar advertising rules before launch. This includes disclaimers, prohibited language, and result claims. We stay current with evolving rules and maintain a compliance checklist for each state.

What is a good cost per case for law firm marketing?

Acceptable cost per case varies dramatically by practice area. Personal injury cases valued at $50K+ can justify $500-$2,000 per signed case. Family law consultations may target $150-$400. We benchmark against your case values and track actual signed case costs, not just leads.

Is SEO or PPC better for law firm marketing?

PPC delivers immediate leads but at high cost per click in legal verticals. SEO takes 6-12 months but dramatically reduces long-term acquisition costs. We recommend running both simultaneously while SEO builds, then shifting budget as organic rankings strengthen.

How do you track marketing ROI for a law firm?

We integrate call tracking, intake form submissions, and CRM data to follow every lead from first click to signed case. This shows true cost per signed case by practice area and channel, not just cost per lead, giving you accurate marketing ROI.

Can you market specific practice areas separately?

Absolutely. We build dedicated campaigns for each practice area with unique keyword targets, landing pages, ad copy, and tracking. This ensures your personal injury leads, family law inquiries, and criminal defense cases are each optimized independently.

Ready to Elevate Your Law Firm Digital Marketing?

Let's discuss how our specialized law firm digital marketing expertise can drive results for your brand. Tailored strategy for your goals.

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