Restaurant Marketing That Fills Tables

Most successful restaurants invest 3-6% of revenue in marketing. A restaurant doing $1M annually should budget $30K-$60K yearly. Start with Google Business Profile optimization and local SEO which cost little but drive significant foot traffic, then add paid advertising as budget allows.

Both platforms work well for restaurants but serve different purposes. Instagram is essential for your visual portfolio and local discovery. TikTok reaches a younger demographic and can create viral moments with behind-the-scenes and recipe content. We recommend both with content adapted for each.

Build direct ordering through your own website and app, promote it with incentives like loyalty points or free delivery, and use paid ads driving traffic to your first-party ordering. We help restaurants shift 20-40% of delivery orders to owned channels, saving thousands in monthly commissions.

Critical. Restaurants with 4.5+ stars on Google get 35% more clicks than those with 4.0 stars. We implement automated review request systems that generate consistent five-star reviews and response strategies for negative feedback that demonstrate care and professionalism.

Absolutely. We run targeted promotions for slow days and hours, weather-triggered campaigns when foot traffic drops, and loyalty offers that incentivize visits during off-peak times. Dynamic advertising adjusts messaging based on real-time conditions to maximize every marketing dollar.