retail Digital Marketing

Retail Marketing That Drives Sales Everywhere

Omnichannel digital marketing for retailers that connects online discovery to in-store visits and builds customer loyalty across every shopping channel.

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75+

Retail Brands Served

38%

Avg Revenue Growth

5.2x

Average ROAS

500+

Locations Marketed

Why Choose AMW for Retail Digital Marketing

AMW brings specialized expertise in retail digital marketing, combining deep industry knowledge with proven digital marketing strategies to deliver exceptional results.

Challenges

Amazon domination forcing brick-and-mortar retailers to compete on experience and convenience
Omnichannel complexity requiring unified messaging across in-store, online, mobile, and social channels
Declining foot traffic to physical retail locations accelerated by shifting consumer habits
Inventory and promotional coordination between online and in-store teams creating inconsistent experiences
Customer loyalty erosion as shoppers easily switch between brands for marginal price differences
Data fragmentation across POS, ecommerce, email, and ad platforms preventing unified customer view

Our Solutions

Omnichannel campaign architecture that drives both online sales and in-store traffic with unified messaging
Buy-online-pick-up-in-store and ship-from-store promotion campaigns bridging digital and physical retail
Local store advertising with geo-fenced campaigns, Google Local Inventory Ads, and store visit optimization
Unified promotional calendars syncing online and in-store offers with consistent messaging across all channels
Loyalty and personalization programs using purchase history to deliver relevant offers that reduce brand switching
Customer data platform integration unifying POS, ecommerce, and marketing data for single customer view analytics

Retail Digital Marketing Services

Specialized digital marketing solutions tailored for your industry

Omnichannel Retail Advertising

Coordinated campaigns across Google Shopping, Local Inventory Ads, social media, and display for online and in-store sales.

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Retail Social Commerce

Instagram Shopping, TikTok Shop, and Facebook Marketplace integration with product catalogs and shoppable content.

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Retail Email & SMS

Segmented campaigns for new arrivals, promotions, loyalty rewards, and personalized product recommendations based on purchase history.

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Local Store Marketing

Geo-targeted advertising, Google Store Visits optimization, and hyperlocal campaigns driving foot traffic to specific locations.

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Loyalty Program Marketing

Loyalty program launch, promotion, and optimization including rewards structure, tier management, and member engagement campaigns.

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Why Work With AMW

Increased sales across both online and in-store channels

Higher customer lifetime value through personalized omnichannel engagement

Stronger brand loyalty reducing vulnerability to price competition

Unified reporting connecting digital marketing to total retail revenue

Our Process

A proven approach to delivering exceptional retail digital marketing results

Omnichannel Audit

Map your customer journey across online and in-store touchpoints, identify gaps, and unify your data and messaging strategy.

Campaign Strategy

Design campaigns that drive both online conversion and store visits with channel-specific tactics and shared creative themes.

Content & Creative

Produce seasonal lookbooks, product content, social media assets, and promotional materials for all retail channels.

Multi-Channel Launch

Deploy coordinated campaigns across Google, social, email, SMS, and local advertising with unified tracking and attribution.

Revenue Analytics

Track online sales, store visit lift, average transaction value, and customer frequency across all channels.

Omnichannel Audit

Map your customer journey across online and in-store touchpoints, identify gaps, and unify your data and messaging strategy.

Campaign Strategy

Design campaigns that drive both online conversion and store visits with channel-specific tactics and shared creative themes.

Content & Creative

Produce seasonal lookbooks, product content, social media assets, and promotional materials for all retail channels.

Multi-Channel Launch

Deploy coordinated campaigns across Google, social, email, SMS, and local advertising with unified tracking and attribution.

Revenue Analytics

Track online sales, store visit lift, average transaction value, and customer frequency across all channels.

Who We Work With

Our retail digital marketing expertise serves a wide range of clients

Multi-location retailers with both online and brick-and-mortar presence Fashion and apparel brands building direct-to-consumer channels Specialty retailers differentiating against big-box and Amazon competition Franchise retail operations with coordinated local marketing needs Pop-up and seasonal retailers maximizing limited-time opportunities Luxury retailers targeting high-net-worth shoppers across channels

Frequently Asked Questions

How can brick-and-mortar retailers compete with Amazon?

Focus on what Amazon cannot provide: immediate gratification through in-store pickup, tactile product experience, personalized service, and local community connection. We market these advantages through local advertising, BOPIS promotions, and experience-focused content that draws shoppers to your stores.

What is omnichannel retail marketing?

Omnichannel marketing delivers a seamless customer experience across online, mobile, social, and in-store channels. A customer might discover a product on Instagram, research it on your website, and buy it in-store. We build campaigns that support this entire journey with consistent messaging.

How do you measure in-store traffic from digital ads?

Google Store Visits tracking connects ad impressions to physical store visits using anonymized location data. We also use promo code tracking, foot traffic analytics, and POS data matching to attribute in-store purchases to specific digital campaigns and channels.

Is social commerce worth investing in for retail?

Social commerce is growing 30% annually. Instagram Shopping and TikTok Shop enable direct purchases without leaving the app. For fashion, beauty, and lifestyle retailers, social commerce can generate 15-25% of online revenue. We set up product catalogs and shoppable content that converts.

How do loyalty programs impact retail marketing?

Loyalty members spend 20-40% more than non-members and are significantly less likely to churn to competitors. We help design, launch, and promote loyalty programs that increase visit frequency and average transaction value while building the customer data needed for effective personalization.

What marketing budget should a retail brand allocate?

Retail marketing budgets typically range from 5-10% of revenue. Within that, digital should represent 50-70% of spend. We prioritize channels by ROI, starting with Google Shopping and email which typically deliver the highest returns, then expanding to social and display advertising.

Ready to Elevate Your Retail Digital Marketing?

Let's discuss how our specialized retail digital marketing expertise can drive results for your brand. Tailored strategy for your goals.

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