Travel and tourism digital marketing with destination imagery

travel Digital Marketing

Travel Marketing That Drives Bookings

Visually stunning digital marketing for travel and tourism brands that turns inspiration into itineraries and browsers into booked travelers.

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55+

Travel Brands Served

40%

Direct Booking Growth

Social Engagement

$25M+

Bookings Influenced

Why Choose AMW for Travel & Tourism Digital Marketing

AMW brings specialized expertise in travel & tourism digital marketing, combining deep industry knowledge with proven digital marketing strategies to deliver exceptional results.

Challenges

OTA dominance from Booking.com, Expedia, and Airbnb capturing direct booking demand
Seasonal demand swings requiring flexible budget allocation throughout the year
Long research and planning phases where travelers compare dozens of options before booking
Visual content demands requiring professional photography and video across multiple platforms
Price sensitivity driving travelers to comparison sites rather than direct booking channels
Post-pandemic traveler behavior shifts with emphasis on flexibility, safety, and authentic experiences

Our Solutions

Direct booking strategies that reduce OTA dependency through loyalty programs, exclusive offers, and remarketing
Dynamic seasonal budgeting with pre-season awareness campaigns and peak-season conversion pushes
Inspiration-to-booking content funnels spanning blog posts, social media, email nurture, and retargeting sequences
Immersive visual content production including UGC campaigns, influencer partnerships, and video storytelling
Price-match messaging and value-add promotions that encourage direct booking over OTA comparisons
Experience-focused marketing highlighting unique activities, local culture, and authentic connections over generic amenities

Travel & Tourism Digital Marketing Services

Specialized digital marketing solutions tailored for your industry

Hotel & Resort Marketing

Direct booking campaigns, OTA rate parity management, and loyalty program promotion for hospitality properties.

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Destination Marketing

Tourism board and DMO campaigns driving visitor numbers through awareness, inspiration, and trip-planning content.

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Travel Social Media

Instagram, TikTok, and Pinterest content showcasing destinations with UGC campaigns and travel influencer partnerships.

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Tour Operator Marketing

Experience-focused advertising for tour companies, activity providers, and excursion operators driving online bookings.

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Travel Email Marketing

Automated campaigns for abandoned bookings, post-stay reviews, loyalty promotions, and seasonal travel inspiration.

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Why Work With AMW

Higher direct booking revenue reducing OTA commission costs

Year-round demand smoothing through off-season promotional campaigns

Stronger brand recognition that commands premium pricing

Larger email database for repeat bookings and referral marketing

Our Process

A proven approach to delivering exceptional travel & tourism digital marketing results

Destination Analysis

Evaluate your market positioning, seasonal demand patterns, competitive landscape, and target traveler personas.

Content Strategy

Plan visual content production, blog topics, social media themes, and email campaigns aligned with travel planning cycles.

Channel Deployment

Launch campaigns across Google, Meta, Pinterest, and TikTok with travelers segmented by trip planning stage.

Conversion Optimization

Optimize booking funnels, landing pages, and payment processes to maximize bookings from website visitors.

Revenue Analytics

Track booking revenue by channel, calculate marketing ROI including LTV of direct bookers, and optimize seasonal budgets.

Destination Analysis

Evaluate your market positioning, seasonal demand patterns, competitive landscape, and target traveler personas.

Content Strategy

Plan visual content production, blog topics, social media themes, and email campaigns aligned with travel planning cycles.

Channel Deployment

Launch campaigns across Google, Meta, Pinterest, and TikTok with travelers segmented by trip planning stage.

Conversion Optimization

Optimize booking funnels, landing pages, and payment processes to maximize bookings from website visitors.

Revenue Analytics

Track booking revenue by channel, calculate marketing ROI including LTV of direct bookers, and optimize seasonal budgets.

Who We Work With

Our travel & tourism digital marketing expertise serves a wide range of clients

Hotels, resorts, and boutique properties reducing OTA dependency Tourism boards and destination marketing organizations Tour operators and experience companies scaling online bookings Airlines and transportation companies filling capacity Vacation rental managers competing with Airbnb and VRBO Travel agencies transitioning to digital lead generation

Frequently Asked Questions

How can hotels reduce OTA commission costs?

Build direct booking channels with rate parity, loyalty incentives, and remarketing campaigns. We help hotels shift 20-35% of bookings from OTAs to direct channels through Google Hotel Ads, metasearch management, and email campaigns that make booking direct the obvious choice.

What social media platforms work best for travel marketing?

Instagram is essential for visual inspiration. TikTok drives discovery among younger travelers. Pinterest captures trip planners actively saving ideas. Facebook remains effective for family and group travel advertising. We prioritize platforms based on your target traveler demographics and trip type.

How far in advance should travel marketing campaigns start?

Travel planning windows vary: domestic leisure trips are planned 2-8 weeks out while international trips are planned 3-6 months ahead. We run always-on awareness campaigns supplemented by seasonal pushes timed to peak planning periods for your specific destination and traveler type.

How do you market destinations during off-season?

Off-season marketing highlights unique shoulder-season experiences, lower prices, and fewer crowds. We run value-focused campaigns, event-based promotions, and content showcasing why off-season visits offer superior experiences. Dynamic pricing campaigns adjust messaging based on occupancy data.

Is influencer marketing effective for travel brands?

Travel influencer partnerships can be highly effective when properly structured. Micro-influencers with 10K-50K engaged followers often deliver better ROI than celebrities. We negotiate content rights, track booking codes, and measure actual revenue impact beyond just reach and impressions.

Ready to Elevate Your Travel & Tourism Digital Marketing?

Let's discuss how our specialized travel & tourism digital marketing expertise can drive results for your brand. Tailored strategy for your goals.

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