cannabis Public Relations
PR for Cannabis Companies That Builds Legitimacy
Strategic communications for cannabis businesses in a $72 billion industry where compliance expertise and mainstream positioning are essential.
Why Choose AMW for Cannabis & CBD PR
The legal cannabis industry is projected to reach $72 billion by 2030, but companies face unique PR challenges. Advertising restrictions limit traditional marketing channels, making earned media essential. Meanwhile, lingering stigma requires careful positioning to build mainstream credibility while serving cannabis consumers authentically.
AMW understands the cannabis communications landscape. We know which publications cover the industry, how to navigate platform restrictions, and how to position cannabis companies for both industry and mainstream audiences. Our compliance-first approach ensures messaging meets regulatory requirements across jurisdictions.
From multi-state operators to CBD wellness brands to cannabis technology companies, we help clients build the credibility needed to attract investors, partners, and customers in this rapidly maturing industry.
Challenges
- Navigating advertising restrictions on major platforms and traditional media
- Building mainstream credibility while honoring cannabis culture
- Staying compliant with varying regulations across states and countries
- Differentiating in a crowded market with limited promotional channels
- Educating media and public on products, benefits, and safety
- Managing crisis situations in a highly scrutinized industry
Our Solutions
- Earned media strategies that work within advertising restrictions
- Compliance-reviewed messaging for all public communications
- Thought leadership positioning in both cannabis and mainstream media
- Consumer education campaigns that build trust and understanding
- Investor relations support for funding and M&A announcements
- Crisis communications tailored to cannabis industry dynamics
Cannabis & CBD PR Services
Specialized public relations solutions tailored for your industry
Launch PR
Market entry campaigns for new products, brands, and dispensary openings.
Get a QuoteRegulatory Communications
Messaging for license announcements, compliance milestones, and policy developments.
Get a QuoteThought Leadership
Executive positioning as industry experts in cannabis business publications.
Get a QuoteCrisis Management
Rapid response for regulatory issues, product concerns, and media scrutiny.
Get a QuoteInvestor Relations
Communications support for funding rounds, IPOs, and M&A activity.
Get a QuoteEducation Campaigns
Consumer education initiatives that build trust and category understanding.
Get a QuoteWhy Work With AMW
Our Process
A proven approach to delivering exceptional cannabis & cbd pr results
Compliance Review
Audit current communications for regulatory compliance and identify opportunities within restrictions.
Positioning Strategy
Develop messaging that builds mainstream credibility while authentically serving your audience.
Media Mapping
Identify cannabis trade publications and mainstream outlets open to industry coverage.
Campaign Development
Create PR campaigns that work within advertising restrictions and platform policies.
Ongoing Management
Execute campaigns, monitor coverage, and adapt to regulatory changes.
Compliance Review
Audit current communications for regulatory compliance and identify opportunities within restrictions.
Positioning Strategy
Develop messaging that builds mainstream credibility while authentically serving your audience.
Media Mapping
Identify cannabis trade publications and mainstream outlets open to industry coverage.
Campaign Development
Create PR campaigns that work within advertising restrictions and platform policies.
Ongoing Management
Execute campaigns, monitor coverage, and adapt to regulatory changes.
Who We Work With
Our cannabis & cbd pr expertise serves a wide range of clients
"AMW understood the unique challenges of cannabis PR from day one. They helped us build credibility with mainstream media while staying fully compliant."
Related Public Relations Specializations
Frequently Asked Questions
How do you handle cannabis advertising restrictions?
Do you work with both THC and CBD companies?
How do you ensure messaging is compliant?
Which publications cover the cannabis industry?
Can you help with cannabis investor relations?
How do you handle crisis situations in cannabis?
Ready to Elevate Your Cannabis & CBD PR?
Let's discuss how our specialized cannabis & cbd pr expertise can drive results for your brand. Free consultation, tailored strategy.