Luxury yacht on crystal blue waters - Yacht & Marine PR

Luxury & Premium Public Relations

PR for the World of Yachting

Strategic communications for yacht builders, brokerages, marinas, and marine brands reaching discerning clientele worldwide.

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Global

Media Network

UHNW

Audience Reach

Full-Service

PR & Events

Discreet

Approach

Why Choose AMW for Yacht & Marine PR

The yachting industry operates in a world of discretion, exclusivity, and exceptional standards. From superyacht builders and brokerages to charter companies and marine technology firms, success depends on reaching ultra-high-net-worth individuals through trusted channels while maintaining the prestige your brand demands.

AMW understands the unique dynamics of yacht and marine PR. We navigate the specialized media landscape—from Boat International and Robb Report to regional yachting publications—while leveraging boat shows, regattas, and industry events to maximize visibility. Our approach balances exclusivity with strategic exposure.

Whether launching a new vessel, promoting charter services, or positioning marine technology, we craft communications strategies that resonate with sophisticated audiences while protecting the privacy and prestige central to this industry.

Challenges

Reaching ultra-high-net-worth individuals through appropriate channels
Maintaining exclusivity while building brand awareness
Navigating specialized yachting media and trade publications
Coordinating PR around boat shows and seasonal timing
Balancing privacy expectations with promotional needs
Competing for attention in a global luxury marketplace

Our Solutions

Targeted outreach to luxury lifestyle and yachting publications
Boat show PR and event activation strategies
Discreet media relations respecting client confidentiality
Thought leadership positioning for industry executives
Charter and brokerage promotional campaigns
Crisis communications for maritime incidents

Yacht & Marine PR Services

Specialized public relations solutions tailored for your industry

Yacht Launch PR

Strategic campaigns for new vessel unveilings and sea trials

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Boat Show PR

Pre-show, on-site, and post-show media coordination for major exhibitions

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Charter Marketing

Promotional campaigns to drive charter bookings and inquiries

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Brokerage Support

PR for yacht sales, acquisitions, and market positioning

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Marine Technology PR

Communications for marine tech, equipment, and innovation companies

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Crisis Communications

Rapid response for maritime incidents and reputation challenges

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Why Work With AMW

Reach qualified buyers through trusted media channels

Build brand prestige through editorial coverage

Maximize boat show and event ROI

Position leadership as industry authorities

Generate charter inquiries and brokerage leads

Protect reputation with expert crisis response

Our Process

A proven approach to delivering exceptional yacht & marine pr results

Discovery

We learn your brand positioning, target clientele, and competitive landscape in the yachting world.

Strategy

Develop a tailored PR plan aligned with boat show calendars, seasonal patterns, and media opportunities.

Execution

Secure coverage in yachting and luxury lifestyle publications, coordinate event PR, and build media relationships.

Amplification

Leverage earned media across channels while maintaining the exclusivity your brand requires.

Discovery

We learn your brand positioning, target clientele, and competitive landscape in the yachting world.

Strategy

Develop a tailored PR plan aligned with boat show calendars, seasonal patterns, and media opportunities.

Execution

Secure coverage in yachting and luxury lifestyle publications, coordinate event PR, and build media relationships.

Amplification

Leverage earned media across channels while maintaining the exclusivity your brand requires.

Who We Work With

Our yacht & marine pr expertise serves a wide range of clients

Superyacht and megayacht builders Yacht brokerages and sales companies Charter fleet operators Marinas and yacht clubs Marine technology companies Nautical equipment manufacturers Yacht management firms Refit and refit yards

"AMW understands the discretion and prestige our industry demands. Their coverage in the right publications generated qualified inquiries we couldn't have reached through advertising alone."

Marketing Director , European Yacht Builder

Related Public Relations Specializations

Luxury PR Hospitality PR Travel & Tourism PR

Frequently Asked Questions

What makes yacht PR different from general luxury PR?

Yacht PR requires deep understanding of a specialized industry with its own media landscape, seasonal patterns tied to boat shows, and unique client expectations around privacy. We navigate yachting-specific publications, trade media, and luxury lifestyle outlets while respecting the discretion UHNW clients expect.

How do you reach ultra-high-net-worth yacht buyers?

We target the publications and events where UHNW individuals and their advisors seek yacht information—from Boat International and SuperYacht Times to Robb Report and regional yachting titles. We also leverage boat shows, regattas, and private events for strategic visibility.

Can you support PR around major boat shows?

Absolutely. We provide comprehensive boat show PR including pre-show media outreach, press conference coordination, on-site media relations, and post-show coverage amplification for shows like Monaco, Fort Lauderdale, and Düsseldorf.

How do you handle confidentiality in yacht PR?

Discretion is central to yacht PR. We work closely with clients to understand what can be shared publicly, protect owner identities when required, and ensure all communications respect the privacy expectations of this industry.

Do you work with charter companies?

Yes, we support charter fleets with promotional campaigns targeting charter brokers and direct consumers, seasonal marketing, destination-focused content, and coverage in charter-specific and luxury travel media.

What results can yacht companies expect from PR?

Effective yacht PR generates coverage in targeted publications that reach qualified buyers and charterers, builds brand prestige through editorial endorsement, positions executives as industry authorities, and ultimately drives inquiries and sales leads.

How do you measure yacht PR success?

We track coverage in priority publications, media impressions among target audiences, share of voice versus competitors, website traffic from PR efforts, and—most importantly—qualified inquiry generation that your sales team can convert.

Ready to Elevate Your Yacht & Marine PR?

Let's discuss how our specialized yacht & marine pr expertise can drive results for your brand. Free consultation, tailored strategy.

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