e-commerce SEO

E-commerce SEO That Drives Revenue

Turn your product catalog into a search engine growth engine with expert SEO built for online stores, marketplaces, and DTC brands.

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250+

E-commerce SEO Campaigns

68%

Avg Organic Revenue Increase

3.2x

Avg Rich Snippet CTR Lift

500K+

Products Optimized

Why Choose AMW for E-commerce SEO

AMW brings specialized expertise in e-commerce seo, combining deep industry knowledge with proven seo strategies to deliver exceptional results.

Challenges

Product pages competing against Amazon and major retailers in SERPs
Faceted navigation and filter pages creating massive duplicate content issues
Thin product descriptions providing little unique value for indexation
Crawl budget waste from infinite URL combinations of filters, sorts, and pagination
Seasonal inventory changes breaking internal links and generating 404 errors
Category cannibalization where multiple pages target the same commercial keywords

Our Solutions

Product page optimization with unique, keyword-rich descriptions, schema markup, and optimized image alt text
Faceted navigation management using canonical tags, robots directives, and parameter handling in Search Console
Product schema implementation for rich snippets including price, availability, reviews, and shipping details
Category page SEO strategy with unique content, internal linking hierarchies, and breadcrumb structured data
Crawl budget optimization through proper URL parameter configuration, XML sitemaps, and log file analysis
Site migration and replatforming SEO to preserve rankings during Shopify, WooCommerce, or Magento transitions

E-commerce SEO Services

Specialized seo solutions tailored for your industry

Product Page SEO

Optimize individual product pages with unique descriptions, structured data, image optimization, and internal linking to maximize organic visibility.

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Category Page Optimization

Build authority for category and collection pages through unique content, keyword targeting, breadcrumb structure, and taxonomy optimization.

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Technical E-commerce SEO

Resolve crawl budget issues, faceted navigation problems, canonical conflicts, site speed bottlenecks, and JavaScript rendering challenges.

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Product Schema & Rich Snippets

Implement Product, Offer, AggregateRating, and BreadcrumbList schema to win rich results and increase SERP click-through rates.

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E-commerce Content Strategy

Create buying guides, product comparisons, and educational content that captures top-of-funnel traffic and supports product page rankings.

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Platform Migration SEO

SEO-safe migrations between Shopify, WooCommerce, Magento, BigCommerce, and custom platforms with full redirect mapping and ranking preservation.

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Why Work With AMW

Higher organic revenue from product and category pages ranking for commercial search terms

Rich snippet visibility with product schema driving higher click-through rates from SERPs

Reduced dependency on paid advertising as organic traffic grows for high-intent purchase keywords

Scalable SEO architecture that supports catalog growth without creating technical debt

Our Process

A proven approach to delivering exceptional e-commerce seo results

Technical Catalog Audit

We audit crawlability, indexation, faceted navigation, canonical implementation, and site architecture for your entire product catalog.

Keyword & Revenue Mapping

Map high-intent commercial keywords to product pages, category pages, and content hubs based on search volume and conversion potential.

On-Page & Schema Optimization

Optimize product titles, descriptions, images, and implement Product, BreadcrumbList, and FAQ structured data across your catalog.

Content & Link Strategy

Build topical authority through buying guides, comparison content, and earn backlinks from industry publications and review sites.

Performance Tracking & Iteration

Monitor organic revenue, keyword rankings, crawl stats, and rich snippet performance with monthly reporting and continuous optimization.

Technical Catalog Audit

We audit crawlability, indexation, faceted navigation, canonical implementation, and site architecture for your entire product catalog.

Keyword & Revenue Mapping

Map high-intent commercial keywords to product pages, category pages, and content hubs based on search volume and conversion potential.

On-Page & Schema Optimization

Optimize product titles, descriptions, images, and implement Product, BreadcrumbList, and FAQ structured data across your catalog.

Content & Link Strategy

Build topical authority through buying guides, comparison content, and earn backlinks from industry publications and review sites.

Performance Tracking & Iteration

Monitor organic revenue, keyword rankings, crawl stats, and rich snippet performance with monthly reporting and continuous optimization.

Who We Work With

Our e-commerce seo expertise serves a wide range of clients

E-commerce stores and online retailers Direct-to-consumer (DTC) brands Shopify and WooCommerce merchants Marketplace sellers expanding to owned channels Subscription box companies Multi-brand online retailers

Frequently Asked Questions

How long does e-commerce SEO take to show results?

Most e-commerce SEO campaigns begin showing measurable organic traffic increases within 3-4 months, with significant revenue impact by month 6. Larger catalogs with technical debt may take longer for crawl and indexation improvements to propagate, while quick wins like schema implementation can drive rich snippet visibility within weeks.

How do you handle duplicate content from product filters and faceted navigation?

We implement a layered approach combining canonical tags, robots meta directives, URL parameter handling in Search Console, and strategic use of noindex/follow directives. The specific solution depends on your platform and catalog structure, but the goal is always to consolidate ranking signals while maintaining user experience.

Should I optimize every product page individually?

We prioritize product pages based on revenue potential, search volume, and competitive opportunity. High-value products get custom optimization, while we build scalable templates and automated rules for the long tail. This approach maximizes ROI by focusing human effort where it matters most while ensuring baseline optimization across the catalog.

How does product schema markup help e-commerce SEO?

Product schema enables rich results showing price, availability, reviews, and shipping information directly in Google search results. These enhanced listings typically see 20-35% higher click-through rates compared to standard blue links, driving more qualified organic traffic to your product pages without increasing ad spend.

Can you help with a Shopify or WooCommerce migration without losing rankings?

Yes, platform migrations are a core specialization. We create comprehensive redirect maps, preserve URL structures where possible, migrate all metadata and schema markup, and monitor rankings closely post-migration. Our process typically preserves 90-95% of organic traffic through careful planning and execution.

How do you measure e-commerce SEO success?

We track organic revenue as the primary KPI, supported by organic traffic growth, keyword rankings for commercial terms, rich snippet visibility, crawl efficiency metrics, and conversion rate from organic visitors. Monthly reports connect SEO activities directly to revenue impact so you can see clear return on investment.

What e-commerce platforms do you support?

We work with all major e-commerce platforms including Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce, Squarespace Commerce, and custom-built solutions. Each platform has unique SEO considerations, and our team has deep experience optimizing within each ecosystem.

Ready to Elevate Your E-commerce SEO?

Let's discuss how our specialized e-commerce seo expertise can drive results for your brand. Tailored strategy for your goals.

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