Healthcare SEO That Builds Trust

YMYL (Your Money Your Life) is Google's classification for content that could impact health, finances, or safety. Healthcare content falls squarely in this category, meaning Google applies much stricter quality standards. Your content needs demonstrated expertise, authoritative sources, and clear evidence of trustworthiness to rank well for medical queries.

We never use identifiable patient information in any content. All case examples are anonymized and generalized. We focus on condition education, treatment overviews, and provider expertise rather than specific patient outcomes. Our content review process includes compliance checks before publication to protect your practice.

Extremely important. The local map pack appears in over 70% of medical search results. A fully optimized Google Business Profile with accurate categories, services, photos, and consistent reviews is essential for appearing in local pack results when patients search for providers in your specialty and area.

Specialized practices often see faster SEO results because they face less competition for niche condition and treatment keywords. A dermatology practice targeting specific procedures or a cardiology practice focusing on particular conditions can achieve dominant rankings more quickly than general practitioners competing for broad health terms.

Google's core updates and helpful content updates particularly impact YMYL sites. Healthcare websites with thin content, missing author credentials, or poor E-E-A-T signals are most vulnerable. Our approach builds resilient authority that withstands algorithm changes through genuine expertise signals and high-quality medical content.

Beyond Google Business Profile, we prioritize listings on Healthgrades, Vitals, WebMD, ZocDoc, RateMDs, and specialty-specific directories. Consistent NAP (Name, Address, Phone) information across these platforms strengthens local SEO signals and provides patients with multiple trusted discovery paths.