Home Services SEO That Generates Leads

Rather than competing directly, we help you build owned channels that reduce dependency on aggregators. Strong local SEO generates leads you own at a fraction of the cost per lead. Over time, organic search becomes your primary lead source while aggregator leads supplement during growth periods.

We recommend creating unique pages for every city and major neighborhood within your service radius. Each page must contain genuinely unique local content about that specific area to avoid thin content issues. For a 30-mile radius, this typically means 15-40 service area pages depending on population density.

Reviews are the strongest local ranking factor for home services. Google weights review quantity, rating, recency, and response rate heavily in local pack rankings. A contractor with 200 recent, positive reviews will consistently outrank competitors with fewer reviews regardless of other optimization factors.

Yes. Local Services Ads and organic SEO work together to maximize your visibility. LSAs appear above the map pack, organic results appear in the map pack and below. Having strong presence in both ensures you capture the maximum number of local searches and gives potential customers multiple ways to find you.

Each page includes unique elements like local project galleries, area-specific service considerations, neighborhood references, local permit requirements, and customer testimonials from that area. We avoid template-only pages and ensure each location page provides genuine value specific to that community.