Real Estate SEO That Generates Leads

Not for broad queries like "homes for sale in [city]," but you can absolutely win for hyperlocal searches like specific neighborhoods, subdivisions, and community-level queries. These narrower searches are where buyers and sellers actually make decisions, and portals cannot match the local expertise and original content a knowledgeable agent provides.

We implement canonical tags pointing to the original listing source, add unique agent commentary and neighborhood context to listing pages, use proper robots directives for filtered and sorted pages, and ensure your IDX integration doesn't create thousands of thin duplicate pages that waste your crawl budget.

We recommend creating detailed pages for every neighborhood, subdivision, and community within your primary service area. Each page should contain original content about the area, not just listing feeds. Quality matters more than quantity. Start with your highest-opportunity markets and expand systematically based on search volume and competition data.

Reviews are critical for local pack visibility and client trust. Google weighs review quantity, quality, and recency when ranking local results. We implement review generation workflows that encourage past clients to share their experience, helping you build social proof while improving local search rankings organically.

For brokerages, we recommend a coordinated approach where the brokerage site builds domain authority while individual agent pages target specific neighborhoods or specialties. This prevents internal competition and ensures each agent's page contributes to rather than detracts from the team's overall search visibility.