Travel SEO That Drives Bookings

Hotels can win for branded searches, long-tail experience queries, and unique content about their destination that OTAs cannot produce at scale. While OTAs will dominate generic hotel searches, a strong content strategy around local experiences, seasonal events, and insider guides captures travelers before they reach booking platforms.

We build a foundation of evergreen destination content that ranks year-round, then layer seasonal content targeting specific peak periods. Pre-season content is published 3-6 months before peak search periods to gain rankings before demand spikes. This ensures consistent visibility regardless of seasonal fluctuations.

Extremely important. Google Images drives significant traffic for travel queries, and Google Discover heavily features visual travel content. High-quality photography with optimized alt text, structured data, and proper image formatting can generate substantial additional traffic beyond traditional organic search results.

If international travelers represent a significant portion of your market, yes. Proper hreflang implementation, localized content, and geo-targeted landing pages in key source market languages can dramatically increase visibility among international travel planners researching your destination in their native language.

We track direct bookings attributed to organic search, revenue from those bookings, and commission savings compared to equivalent OTA bookings. For destination marketing organizations, we measure website traffic, engagement metrics, and booking referrals to partner properties. Every metric connects SEO investment to business outcomes.