AI Agent · Growth & Analytics
Aria
A growth analyst who reads your numbers and tells you what to do next.
Aria pulls from your CRM, attribution, ad platforms, and product data to surface what’s actually moving the business — what to double down on, what to cut, and what to test next. She writes the weekly digest, flags trends before they become problems, and answers ad-hoc questions without you opening a dashboard.
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What Aria does
Trained on your data.
Drafting in your voice.
Weekly growth digest
A plain-English readout of pipeline, traffic, conversions, and ad spend — with the three things to act on this week.
Anomaly detection
Watches conversion rate, traffic source mix, and pipeline velocity. Flags drops before they compound.
Attribution-aware insights
Connects channels to revenue, not just clicks. Tells you which sources are worth more spend.
Ad-hoc analyst on tap
Ask in plain English — "why did demo bookings drop last week?" — and get a real answer with the numbers behind it.
One workspace
Aria reads across every app you run — as one workspace.
That's the difference between a chatbot bolted onto a CRM and an operator who actually understands your business. Aria sees your contacts, your tickets, your proposals, your projects, and your performance data as one connected system — so a draft on Monday already knows what shipped on Friday. No copy-pasting context between tools. No re-explaining the customer every time. She arrives with the file already open.
Included with every AMW Suite plan — no extra add-on, no per-seat agent fee.
Why this matters
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01Drafts use real context — the actual customer, the actual deal, the actual history.
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02No integration tax — your apps already talk to each other before Aria arrives.
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03One login, one invoice, one place every action gets approved.
How Aria works in your stack
Every action runs through this loop. The agent never skips a step.
Trigger
Weekly cadence, an ad-hoc question you ask, or an anomaly she detected on your dashboards.
Context
Aria pulls from your CRM, attribution, ad platforms, and revenue data — connecting them, not just listing.
Draft
Writes a plain-English readout with the math behind it and three things to act on.
Approval
You read, ask follow-ups, or auto-publish to a Slack channel after review.
Memory
Tracks what she has surfaced, what you acted on, and what moved — so she does not repeat herself.
Trigger
Weekly cadence, an ad-hoc question you ask, or an anomaly she detected on your dashboards.
Context
Aria pulls from your CRM, attribution, ad platforms, and revenue data — connecting them, not just listing.
Draft
Writes a plain-English readout with the math behind it and three things to act on.
Approval
You read, ask follow-ups, or auto-publish to a Slack channel after review.
Memory
Tracks what she has surfaced, what you acted on, and what moved — so she does not repeat herself.
See it for yourself
Here's what Aria drafts.
Weekly digest · week of Mar 17 2026
Three things to act on this week.
Pipeline value held flat at $487K (+0.4% WoW), but conversion rate from demo → proposal climbed from 24% to 31% — that's the headline. Demo bookings dropped 18% though, and it tracks back to your Meta ads: spend down 22% week-over-week and CPM up. Recommendation: shift the $3K you cut from Meta back in, but to the carousel creative, not the static — the carousel converted 2.3× last quarter. Two stalled deals worth a personal touch (Helena at Northwind, Marc at Bandstand) — both went quiet inside the proposal stage and both fit the pattern that closed in February when you nudged personally. Full digest below.
Real drafts in your workspace will use your data, your voice, and your knowledge base. This is a representative sample.
Where you'll see Aria
Aria's drafts surface inside the apps you already use.
Human-in-the-loop
Agents draft and suggest. Humans approve.
Every action that leaves your workspace — replies, closes, posts, outreach — runs through an approval gate unless you explicitly turn it off per action type. Billing actions always require a human.
Common questions about Aria
Will she just give me the same dashboard I already have?
No — that's the difference. A dashboard shows you numbers. Aria connects them: "demo bookings dropped AND your CPM is up AND your carousel creative still works" → "shift spend to carousel." The reasoning is what she's for. Numbers without reasoning is just a dashboard.
How does she handle anomalies — what counts as worth flagging?
She watches conversion rate, source-mix shift, pipeline velocity, and ad ROAS. Material moves get surfaced — she doesn't cry wolf on weekly noise.
Can I ask her ad-hoc questions or only get the weekly digest?
Both. The weekly digest is the standing rhythm. Ad-hoc, you can ask her anything in plain English ("why did demo bookings drop last week?") and she answers with the numbers behind it, not just an opinion.
What will Aria not do?
She won't recommend a cut without showing the math. She won't act on data she can't cite. She doesn't generate forecasts she's not confident in; if the data is too thin, she'll say so.
Better together
Pair Aria with the rest of the team.
Every AMW Suite plan includes the full agent team. They read across the same workspace, so the work flows between them.
See Aria run on your data.
Book a 20-minute walk-through. We'll set Aria up on a slice of your real workflow — and show you what she drafts before you commit to anything.
Aria comes with every AMW Suite plan.