AMW Suite · Attribution

AMW Attribution shows you which Google and Meta ads brought you customers who signed a proposal. We match each visit to the proposal that customer signed. Each morning Aria compares your ad spend with those proposals and tells you which campaigns to put more budget into. Our team sets it up with you on a free call.

Business plan, $559/mo billed yearly

Start this month and our team moves you over from your current tools, on every plan.

AMW Attribution for Halden & Co. over the last 30 days: 4,818 visitors, 61 conversions and $184,400 in revenue, with charts of revenue over time and conversions by source
Total visitors 4,818, conversions 61, total revenue $184,400, conversion rate 1.27%, each up on the last period

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AMW Attribution does the job you pay Hyros and Google Analytics for: it shows which ads led to signed proposals.

You see what each ad cost next to the pages the customer visited and the proposal they signed.

Hyros
Google Analytics

01 — Which ads to scale

Each morning, Aria tells you which campaigns deserve more budget and which to pause. She checks what you spent on Google and Meta against the proposals your customers signed in AMW CRM. Your advisory campaign turned $2,400 into $98,400 of signed work. The brand video spent $1,600 on two leads, and both calls went unanswered.

AriaGrowth · Business plan

ReadsWhat you spent on ads, every click, and the proposals your customers signed.

DeliversA clear recommendation for each campaign (scale, watch or stop), plus the reason.

  • Google · Advisory firms

    $2,400 spent brought in $98,400 of signed work.

  • Meta · Dental practices

    $1,900 spent, and Whitaker Dental signed a proposal.

  • Meta · Brand video

    $1,600 spent on two leads, and both calls went unanswered.

Paid campaigns at Halden & Co.: $6,900 spent and $160,400 in revenue traced to the ads, with a verdict on each campaign: scale the advisory and dental campaigns, watch web design, stop the brand video Aria: two of your four new customers came from the Google advisory campaign, $2,400 spent and $98,400 signed; Meta’s dental campaign signed Whitaker Dental; the brand video spent $1,600 for two leads; move its budget to the advisory campaign
  • Google · Advisory firms

    $2,400 spent brought in $98,400 of signed work.

  • Meta · Dental practices

    $1,900 spent, and Whitaker Dental signed a proposal.

  • Meta · Brand video

    $1,600 spent on two leads, and both calls went unanswered.

Four campaigns, each with its verdict, spend, revenue and return on ad spend Aria: two of your four new customers came from the Google advisory campaign, $2,400 spent and $98,400 signed; Meta’s dental campaign signed Whitaker Dental; the brand video spent $1,600 for two leads; move its budget to the advisory campaign

Fig. 01  Aria’s answer to Sam, the morning the month closed.

Every dollar here comes from a signed proposal, and we link it back to the first ad click that brought the customer in. Aria suggests the move, and your team makes it.

02 — Every visit, one customer

AMW Attribution shows you every visit Tina made before she signed a $60,000 proposal. She first found you through your Google ad for “marketing agency for financial advisors”. She came back on her own to read your pricing and sent the growth plan form. Nine days later she opened the $60,000 proposal, and you can see every step in one place.

Tina Mercer’s visits in AMW Attribution: her first from the Google ad, with the keyword and click ID; her second straight to the pricing page and the growth plan form; then the proposal
Visit one of four: she arrived on the financial advisors page from the Google ad, shown with the keyword, campaign and click ID

Fig. 02  Tina Mercer, first click to signed proposal.

AMW CRM keeps these visits under Tina’s name, so you see the ad she clicked beside the proposal she signed.

03 — By source, in dollars

You see where your customers came from, ranked by the revenue they brought in. For each source and campaign, you see visitors, leads and revenue. You choose whether the first click or the last click gets the credit. Google Ads brought 23 leads and $98,400 this month. Your Clutch listing brought five leads and $14,000 for $0 in ad spend.

Traffic sources at Halden & Co.: Google paid and organic, Meta, Clutch and direct, each with visitors, conversions, conversion rate, revenue and return on ad spend
The five sources, each with visitors, conversions, conversion rate, revenue and return on ad spend

Fig. 03  Sources over the last 30 days, credited to the last click.

Switch to first touch to see what brought each customer to you the first time.

04 — In motion

Watch AMW Attribution show you which of your ads led to signed work, in under a minute. You add one script to your site. AMW Attribution keeps each click with the customer who made it. Then Aria compares what you spent with the proposals your customers signed and shows which campaigns paid for themselves.

Attribution by AMW: the film 0:51

06 — Plans

On the Business plan, you get AMW Attribution and Aria’s verdict on every campaign, each morning. Choose the plan that fits the size of your team. Start this month and our team moves you over from your current tools, included in the price.

Team· up to 5 users

$279/mo

Billed yearly at $3,348

  • AMW CRM with calls, texts and email
  • Jenna, who reads every customer’s history
  • AMW Proposals with e-signatures
  • Helpdesk
  • A portal for your customers
  • AMW Funnels, pop-ups and chat
  • Guided setup and email support

Business· up to 10 usersRecommended

$559/mo

Billed yearly at $6,708

  • Everything in Team
  • AMW Attribution, with Aria to explain your marketing
  • High-volume AI usage
  • Dedicated onboarding
  • Priority support
  • Your own branding on everything customers see

Every plan· the whole Suite

AMW Attribution is in the Business plan, alongside every other app and the AI team.

You log in once and pay one invoice. You can cancel whenever you like and keep access until the end of the period you’ve paid for.

See every plan

You log in once and get one invoice for every AMW app.

Cancel whenever you like. You keep access until the end of the period you’ve paid for.

This month: white-glove migration included.

07 — Questions

The questions owners like you ask us most about AMW Attribution.

Where do the revenue numbers come from?

They come from AMW CRM. We count revenue when a customer signs a proposal or pays an invoice. Then we match that revenue to the click that first brought them to you. Google’s and Meta’s own conversion counts sit beside ours so you can compare.

What do I install?

You add one script to your site. On the migration call, our team puts it in place with you. Then you log in to your Google Ads and Meta accounts to connect them.

Does it track calls and forms?

Yes. When someone sends a form, books a call or opens a proposal, it shows up in order with the clicks that came before.

What does Aria do?

Each morning she compares what you spent with the value of the proposals your customers signed. She gives every campaign a verdict and the reason for it, and she answers your questions in the Team room.

Can I bring my past ad results?

Yes. On the call we bring in your past Google Ads and Meta results and the conversions you already track.

What happens on the free migration call?

We look at the tools you use today and show you AMW Suite running a business like yours. Then we plan your move and recommend a plan. The call takes twenty minutes and it’s free.

Can I leave?

You can cancel whenever you like, and you keep access until the end of the period you’ve paid for.

AMW Attribution

Book a free call and see which of your ads led to signed proposals, all in AMW Suite.

Book a free 20-minute call. We’ll look at the tools you use today, show you AMW Suite running a business like yours, and plan your move with you.