Portrait of Jenna — AMW sales agent

AI Agent · Sales

Jenna

A sales operator who works the pipeline and pushes deals forward like a senior rep.

Jenna qualifies inbound leads, runs discovery in your voice, surfaces buying signals across every channel, and keeps stalled deals moving — with memory of every conversation, objection, and close she’s seen on your team.

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What Jenna does

Trained on your data.
Drafting in your voice.

01

Lead qualification + routing

Reads the form, scores the fit, and routes to the right rep — or handles it solo.

02

Meeting booking

Proposes times, confirms on Cal.com, and prepares a context brief before every call.

03

Deal nudges

Watches opportunities for staleness. Drafts a follow-up when a deal goes quiet.

04

Proposal hand-off

Generates a Proposals draft from the discovery notes. You review, send, done.

One workspace

Jenna reads across every app you run — as one workspace.

That's the difference between a chatbot bolted onto a CRM and an operator who actually understands your business. Jenna sees your contacts, your tickets, your proposals, your projects, and your performance data as one connected system — so a draft on Monday already knows what shipped on Friday. No copy-pasting context between tools. No re-explaining the customer every time. She arrives with the file already open.

Included with every AMW Suite plan — no extra add-on, no per-seat agent fee.

Why this matters

  • Drafts use real context — the actual customer, the actual deal, the actual history.
  • No integration tax — your apps already talk to each other before Jenna arrives.
  • One login, one invoice, one place every action gets approved.

How Jenna works in your stack

Every action runs through this loop. The agent never skips a step.

Trigger

A new lead form, an inbound email, or a deal that has gone quiet for too long.

Context

Jenna reads the contact's history, the deal stage, the last touchpoint, and your team's recent activity on the account.

Draft

Drafts a stage-aware response — qualifying question, meeting suggestion, or stalled-deal nudge.

Approval

You review and tap approve. Nothing goes out until you do.

Memory

Outcomes feed back — what closed, what stalled, what landed wrong — so her next draft is sharper.

See it for yourself

Here's what Jenna drafts.

Deal nudge Draft · awaiting your approval

Stalled deal · Northwind Studios · $24,500 ARR

Helena went quiet 11 days ago — here's a re-engagement angle.

Helena was active in the proposal thread for two weeks, then stopped responding the day after we sent the redlined SOW. Her last open was the SOW PDF (Mar 14). My read: she's been pulled into something else, not lost — her Cal.com schedule shows back-to-back days through this week. I'd suggest a 2-line nudge tied to her original pain (their content team ships 3 reviews/week, our deck addressed exactly that). Drafted below for your tap. Send as you?

Real drafts in your workspace will use your data, your voice, and your knowledge base. This is a representative sample.

Human-in-the-loop

Agents draft and suggest. Humans approve.

Every action that leaves your workspace — replies, closes, posts, outreach — runs through an approval gate unless you explicitly turn it off per action type. Billing actions always require a human.

Common questions about Jenna

Does Jenna actually book meetings on her own? Roadmap

She drafts a meeting-booking email anchored to your stated availability, and the booking only goes onto your calendar after you approve. Full Cal.com integration — pulling live availability + auto-confirming bookings — is on the near-term roadmap; today the back-and-forth lands in your inbox so you can confirm.

What happens with stalled deals — does she just send generic follow-ups?

No — stage-aware nudges only. Jenna reads the deal stage, the last touchpoint, what was said in it, and how long ago. A proposal-sent deal gets a different angle than a discovery-call deal. She also won't nudge if your team is already doing manual outreach on that deal — she sees that and stays out of the way.

Will Jenna promise pricing or commit to deliverables?

She won't quote a price you haven't approved, and she won't commit to scope changes. If a lead asks for pricing, she drafts a reply that anchors to your published ranges and routes the actual quote to the right human. Same for any custom-scope question.

How does she handle inbound leads? Roadmap

She drafts a stage-appropriate response (qualifying question, meeting suggestion, or polite decline) based on the rules and ICP facts you've defined for her. Automatic ICP scoring across every inbound form is on the roadmap — today she leans on the rules you've configured in her settings. Nothing gets sent automatically either way.

How does she hand off a qualified deal to a proposal? Roadmap

When a deal is ready, Jenna summarizes the discovery into a Proposals-ready brief — context, pain points, suggested scope. The actual hand-off into the Proposals app (one-click create + link back) is on the near-term roadmap; today the brief sits in the deal record for your team to use as the proposal seed.

What does she NOT do?

She doesn't ghost. She doesn't make up pricing. She doesn't book meetings outside your stated availability. She doesn't send proposals — the send is yours.

Better together

Pair Jenna with the rest of the team.

Every AMW Suite plan includes the full agent team. They read across the same workspace, so the work flows between them.

See Jenna run on your data.

Book a 20-minute walk-through. We'll set Jenna up on a slice of your real workflow — and show you what she drafts before you commit to anything.

Jenna comes with every AMW Suite plan.

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