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Events 2026

Corporate Events Statistics & Market Data

Market size, ROI metrics, attendee behavior, and planning benchmarks for corporate events, conferences, and trade shows.

30 curated statistics with source citations

$326.6B

Global Market Size

13.18%

Market CAGR

5.6x

Average Event ROI

34.6%

North America Market Share

The corporate events industry has surged past pre-pandemic levels, reaching $326.6 billion globally in 2025 with a projected 13.18% CAGR through 2030. Companies are investing more than ever in face-to-face experiences, driven by clear evidence that in-person events deliver superior networking, learning, and business development outcomes.

From conferences and trade shows to product launches and executive retreats, these statistics reveal the scale of corporate event investment, attendee expectations, and the benchmarks that define successful events.

Whether you are planning your first corporate event or optimizing an established event program, this data will help you make informed decisions about budgets, formats, and success metrics.

Market Size & Growth

The corporate events industry continues to expand beyond pre-pandemic levels.

$326.6 billion

Global corporate events market size in 2025, surpassing 2019 pre-pandemic levels.

Source

2025

13.18%

Compound annual growth rate (CAGR) for the corporate events market through 2030.

Source

2025

34.6%

North America's share of the global corporate events market, the largest regional segment.

Source

2025

$42.8 billion

US corporate meetings and events market size in 2025.

Source

2025

3.21 million

Corporate events held annually in the United States.

Source

2025

75%

Of event organizers plan to increase their event budgets in 2026.

Source

2025

Event ROI & Business Impact

How corporate events deliver measurable business results.

5.6x

Average return on investment for corporate events, based on pipeline generated.

Source

2025

85%

Of C-suite executives say in-person events are critical for business growth.

Source

2025

74%

Of attendees say they have a more positive impression of a company after attending their event.

Source

2025

68%

Of B2B marketers say events are their most effective channel for lead generation.

Source

2025

$1,253

Average revenue generated per attendee at B2B corporate events.

Source

2025

48%

Of event attendees become qualified leads within 90 days of the event.

Source

2025

Event Budgets & Spending

Where corporate event budgets are being allocated.

$500-$1,500

Average cost per attendee for mid-size corporate events (100-500 attendees).

Source

2025

35-45%

Of total event budget typically allocated to venue and catering.

Source

2025

15-20%

Of event budget allocated to audiovisual and technology.

Source

2025

8-12%

Of event budget allocated to marketing and promotion.

Source

2025

23%

Average budget increase for corporate events in 2025 compared to 2024.

Source

2025

$2.7 million

Average annual events budget for mid-market companies (500-5,000 employees).

Source

2025

Attendee Experience & Expectations

What attendees want from corporate events.

76%

Of attendees say networking opportunities are the primary reason they attend events.

Source

2025

83%

Of event attendees expect a mobile event app for scheduling and networking.

Source

2025

91%

Of attendees rate the quality of food and beverage as important to their overall experience.

Source

2025

67%

Of attendees prefer events that include interactive or participatory elements.

Source

2025

4.1

Average satisfaction rating (out of 5) for well-organized corporate events.

Source

2025

89%

Of attendees say sustainability practices matter in their event experience.

Source

2025

Technology & Innovation

How technology is transforming corporate events.

71%

Of event organizers use event management software for planning and execution.

Source

2025

43%

Of events now incorporate AI-powered matchmaking for attendee networking.

Source

2025

58%

Of event planners use data analytics to measure and optimize event performance.

Source

2025

34%

Of corporate events use RFID or beacon technology for attendee tracking.

Source

2025

62%

Of organizers say event technology has improved their attendee engagement.

Source

2025

$14.9 billion

Global event technology market size in 2025.

Source

2025

Methodology

Corporate events statistics are compiled from industry associations (PCMA, Events Industry Council, CEIR), event technology platforms (Bizzabo, Cvent, Splash), and market research firms (Grand View Research, Allied Market Research).

ROI calculations are based on pipeline attribution and revenue generation data. Budget benchmarks represent median values across mid-market and enterprise companies. All statistics include source citations.

Frequently Asked Questions

How big is the corporate events industry?

The global corporate events market reached $326.6 billion in 2025, growing at a 13.18% CAGR. North America holds 34.6% of the market, and the US alone hosts over 3.21 million corporate events annually.

What is the average ROI for corporate events?

Corporate events deliver an average 5.6x return on investment based on pipeline generated. 68% of B2B marketers say events are their most effective lead generation channel, with an average of $1,253 in revenue per attendee.

How much does a corporate event cost per attendee?

Mid-size corporate events (100-500 attendees) cost $500-$1,500 per person. Venue and catering account for 35-45% of the budget, AV and technology 15-20%, and marketing 8-12%.

What do attendees value most at corporate events?

76% of attendees say networking is their primary reason for attending. 83% expect a mobile event app, 91% rate food quality as important, and 67% prefer interactive or participatory elements.

How is technology changing corporate events?

71% of organizers use event management software, 43% use AI-powered networking matchmaking, and 58% use data analytics for optimization. The event technology market is worth $14.9 billion globally.

Are companies increasing event budgets?

Yes, 75% of event organizers plan to increase budgets in 2026. Average corporate event budgets increased 23% in 2025 compared to 2024, and mid-market companies spend an average of $2.7 million annually on events.

Do corporate events drive lead generation?

68% of B2B marketers rate events as their top lead generation channel. 48% of attendees become qualified leads within 90 days, and 74% leave with a more positive impression of the hosting company.

Last updated: February 12, 2026

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