Digital & Content Marketing Statistics

Average return for every dollar invested in content marketing.

Projected global content marketing industry size by 2026.

Of marketers plan to increase their content marketing budgets in 2026.

Of marketers say content marketing increases engagement and leads.

More leads generated by content marketing compared to outbound marketing, at 62% lower cost.

Of marketers actively invest in content marketing as a core channel.

Of all website traffic comes from organic search.

Of online experiences begin with a search engine.

Average click-through rate for results on page 2 of Google.

Click-through rate for the #1 organic position on Google.

Of all Google searches have never been searched before.

Of users never scroll past the first page of search results.

Average word count of top-10 ranking content on Google.

Of businesses use video as a marketing tool in 2025.

Of marketers say video has directly increased sales.

Of video watched on YouTube daily.

Of consumers prefer watching a short video to learn about a product or service.

Higher share rate for video content compared to any other content type.

Average optimal length for marketing videos based on engagement data.