Entertainment Marketing Statistics & Data

Typical global marketing spend for a tentpole film release.

Of film marketing budgets now allocated to digital and social channels.

Of moviegoers who discover new films through social media.

Higher engagement rates for behind-the-scenes content versus traditional trailers.

Combined annual content spending by the top 5 streaming platforms.

Of streaming viewers who discover new shows through platform recommendations.

Global influencer marketing market size in 2025.

Of marketers who have used influencer marketing for entertainment campaigns.

Average engagement rate for entertainment industry influencer campaigns.

Of consumers more likely to attend an event or watch content recommended by an influencer.

Daily active TikTok users globally, the fastest-growing entertainment marketing platform.

Higher ROI from micro-influencers (10k-100k followers) compared to mega-influencers.

Global gaming industry revenue, larger than film and music combined.

Global gamers worldwide, representing 43% of the world's population.

In-game advertising market size in 2025.

Of gamers who have purchased a product after seeing an in-game ad.

Peak concurrent viewers for the Fortnite x Travis Scott virtual concert, the benchmark for in-game entertainment events.

Of entertainment marketing budgets that now include gaming activations.