Event Industry Statistics & Data

Of B2B marketers who say live events are their most effective marketing channel.

Average per-attendee cost for corporate events in 2025.

Increase in corporate event budgets from 2023 to 2025.

Of C-suite executives who believe in-person events are critical for business growth.

Average ROI from B2B events, measured by pipeline generated versus event cost.

Of event planners who say attendee engagement is their top priority.

Global event management software market size in 2025.

Annual growth rate of event technology spending.

Of event planners who use event management platforms for registration and ticketing.

Of event planners who use AI tools for event personalization and recommendations.

Of event planners who say event apps improve attendee engagement.

Higher attendee satisfaction scores at events using personalized agenda technology.

Of event marketers who say measuring ROI is their biggest challenge.

Average pipeline-to-spend ratio for well-executed B2B events.

Of marketers who use event-specific metrics (leads generated, deals influenced) to measure success.

Of event attendees who feel more positively about a brand after attending a live event.

Average lead follow-up time after events — top performers follow up within 24 hours.

Higher conversion rates from event-sourced leads compared to other marketing channels.