Virtual & Hybrid Events Statistics
Market data on virtual and hybrid event platforms, attendee preferences, engagement rates, and the technologies powering remote event experiences.
30 curated statistics with source citations
Virtual and hybrid events have evolved from a pandemic necessity into a permanent fixture of the events landscape. The virtual events market reached $243 billion in 2025, growing at a 17.8% CAGR as organizations embrace the broader reach and cost efficiency these formats provide.
With 123 million hybrid events hosted globally in 2025 and 83% of organizers reporting higher attendance compared to in-person-only events, the data clearly supports a multi-format approach to event planning.
These statistics cover market size, attendee engagement, platform adoption, cost comparisons, and the future trajectory of virtual and hybrid event formats.
Market Size & Projections
The virtual and hybrid events market continues rapid expansion.
CAGR for the hybrid events segment specifically, growing faster than virtual-only.
Attendance & Reach
How virtual and hybrid formats expand event audiences.
Of event organizers report higher attendance with virtual or hybrid formats compared to in-person only.
Average increase in total event reach when adding a virtual component to an in-person event.
Of virtual attendees are from different geographic regions than in-person attendees.
Of virtual attendees say they attend events they would not have traveled to in person.
Engagement & Interaction
How engaged virtual and hybrid attendees are compared to in-person.
Of attendees prefer hybrid events that allow them to choose between in-person and virtual participation.
Increase in engagement when virtual sessions include interactive elements (polls, breakout rooms).
Higher content consumption from virtual attendees who watch on-demand replays vs. live-only.
Cost & Budget Comparisons
How virtual and hybrid events compare to in-person on cost.
Typical platform and production cost for a mid-size virtual event (500-2,000 attendees).
Technology & Platforms
The tools and platforms powering virtual and hybrid events.
Remains the most used virtual event platform in 2025, followed by Microsoft Teams and Hopin.
Of event organizers plan to invest in better virtual/hybrid event technology in 2026.
Of hybrid events use professional live-streaming production with multi-camera setups.
Of organizers use AI-powered features (auto-captions, matchmaking, analytics) in their event platforms.
Methodology
Virtual and hybrid event statistics are sourced from event technology platforms (Bizzabo, ON24, Hopin, Cvent), market research firms (Grand View Research, Allied Market Research), and industry associations (PCMA, Freeman).
Attendance and engagement data is based on aggregated platform analytics across thousands of events. Cost benchmarks represent median values for mid-market organizations. All data points include source citations.
Frequently Asked Questions
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