Fashion Show Budget Calculator

Calculate runway show costs including venue, models, production, styling, hair and makeup, and PR.

Fashion Show Budget Calculator
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Total Show Budget

$78K

Net after sponsors: $68K

Cost/Look

$3K

Cost/Guest

$388

Cost/Model

$833

Model Total

$8K

Budget by Category

Production (Venue, Set, Light, Sound)$38K (49%)
Media (Photo, Video, PR, Invites)$19K (25%)
Talent (Models, H&M, Staff)$16K (20%)
Hospitality (Catering)$5K (6%)

Line Item Breakdown

Venue
$15K
Set Production
$12K
Lighting
$8K
PR & Marketing
$8K
Models
$8K
Hair & Makeup
$5K
Photography
$5K
Catering
$5K
Videography
$4K
Sound
$3K
Staffing
$3K
Invitations
$2K

Industry Benchmark

Mid-Range Brand shows typically budget around $75K with 15 models. Production and venue usually account for 40-50% of the total budget.

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How to Use This Calculator

1

Select your show type (runway, presentation, digital) and scale.

2

Enter venue, production, lighting, and sound costs.

3

Add model fees, styling, hair/makeup, and backstage expenses.

4

Review total budget, cost per look, and estimated media value generated.

Frequently Asked Questions

How much does a fashion show cost?

Small independent shows cost $10,000-50,000. Mid-level brand shows cost $50,000-200,000. Major fashion week shows cost $200,000-1 million+. Top luxury houses spend $2-10 million on their flagship runway shows including production, models, and celebrity guests.

How many models do I need for a fashion show?

Small shows use 8-15 models, mid-size shows 15-30, and major runway shows 30-60+ models. Each model typically presents 2-4 looks. Model fees range from $500-2,000 for emerging talent to $10,000-50,000+ for established models.

What are the biggest expenses for a fashion show?

The largest costs are venue rental (20-30%), production (lighting, sound, staging at 15-25%), models and casting (15-20%), hair and makeup (8-12%), and PR/media (10-15%). Venue and production together typically account for 40-50% of the total budget.

How much earned media value does a fashion show generate?

A well-executed fashion show can generate 10-50x the investment in earned media value through press coverage, social media, and influencer content. Small shows generate $50,000-200,000 in EMV, while major shows can generate $5-50 million.

Should I do a physical runway show or a digital presentation?

Digital presentations cost 30-50% less and reach wider audiences. Physical shows create stronger emotional impact and press attention. Many brands now do hybrid shows with in-person runway and professional livestream. Budget $5,000-20,000 for quality digital production.

Why Use This Calculator

  • Budget all fashion show production elements
  • Calculate cost per look on the runway
  • Plan model casting and hair/makeup expenses
  • Estimate media value and press coverage ROI

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