Exhibition Booth ROI Calculator
Calculate your exhibition booth investment vs leads generated, cost per lead, and projected ROI.
Lead & Revenue Projections
Projected ROI
134%
$34K invested → $80K projected revenue
Total Cost
$34K
Cost/Lead
$228
Cost/Qual. Lead
$1140
Leads/Day
50
Leads
150
Qualified
30
Expected Deals
8
Cost Breakdown
Break-Even Analysis
You need 69 leads at your current conversion rates to break even. That's within your projected lead count of 150.
How to Use This Calculator
Enter your booth space cost, design/build expenses, and staffing costs.
Add travel, shipping, marketing materials, and lead capture technology expenses.
Set expected attendee traffic, lead capture rate, and average deal value.
Review cost per lead, projected pipeline, and ROI compared to other channels.
Frequently Asked Questions
How much does an exhibition booth cost?
Booth space costs $30-150/sq ft depending on the show. A standard 10x10 booth costs $2,000-5,000 for space alone. Total costs including design, build, graphics, and logistics range from $10,000-50,000 for small booths to $100,000-500,000+ for large island exhibits.
What is a good cost per lead at a trade show?
Trade show cost per lead typically ranges from $100-500 depending on the industry and show quality. This is higher than digital channels ($20-100) but trade show leads are often higher quality with 50-70% higher close rates.
How many leads should I expect from an exhibition?
A well-staffed booth typically captures leads from 5-10% of booth visitors. For a show with 10,000 attendees, a standard booth might see 200-500 visitors and capture 20-50 qualified leads. Island booths can double these numbers.
How do I calculate exhibition ROI?
Track all costs (space, build, travel, staff time, shipping, marketing) against pipeline generated within 6-12 months post-show. A positive ROI is achieved when closed revenue exceeds total investment by at least 3-5x.
Is it better to have a large booth or attend more shows?
For most companies, attending 3-4 shows with moderate booths outperforms one show with a large booth. Diversification reduces risk and increases market reach. However, industry-leading shows may warrant larger investment for brand positioning.
Why Use This Calculator
- Calculate true cost per lead from exhibitions
- Compare booth investment to digital lead gen
- Project pipeline value from exhibition leads
- Optimize booth size and staffing for maximum ROI
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"Finally, a realistic way to estimate event ROI. Helped us prove the value of our user conference to the board."
Community Manager, Tech Platform