Conversion Rate Calculator
Calculate conversion rates for your website, landing pages, and marketing campaigns. Essential for CRO optimization.
Conversion Rate
2.50%
CVR = (Conversions / Visitors) × 100
Current Revenue
$25,000
Revenue per Visitor
$3
Impact of Rate Improvements
Small conversion rate improvements can significantly impact revenue.
Industry Conversion Rate Benchmarks
How to Use This Calculator
Enter total visitors or sessions
Input number of conversions
Calculate your conversion rate
See revenue impact of rate improvements
Frequently Asked Questions
What is a good conversion rate?
Average e-commerce conversion rate is 2-3%, while top performers achieve 5-10%. B2B landing pages average 2-5%, with optimized pages reaching 10-15%. Lead gen forms typically convert at 3-8%.
How can I improve conversion rate?
Improve conversions by optimizing page speed, simplifying forms, adding trust signals, improving mobile experience, using clear CTAs, A/B testing variations, and ensuring message match between ads and landing pages.
What's a micro vs macro conversion?
Macro conversions are primary goals (purchases, sign-ups). Micro conversions are smaller actions indicating engagement (email opens, add-to-cart, video views). Track both to understand the full customer journey.
Why is my conversion rate low?
Low conversion rates often result from poor targeting (wrong traffic), slow page speed, confusing design, lack of trust signals, weak value proposition, or friction in the checkout/signup process.
How do I calculate revenue impact of CRO?
Revenue impact = (New rate - Old rate) × Visitors × Average Order Value. Even a 0.5% conversion rate improvement on 100,000 monthly visitors at $100 AOV equals $50,000 additional monthly revenue.
Why Use This Calculator
- Measure website conversion performance
- Track landing page effectiveness
- Compare against industry benchmarks
- Calculate revenue impact of improvements
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