CPC Calculator
Calculate cost per click for your PPC campaigns. Essential for Google Ads, Facebook Ads, and paid search optimization.
CPC
$2.00
CPC = Total Cost / Number of Clicks
Est. Conversions
75
at 3% CVR
Cost/Conversion
$66.67
estimated
Clicks per $1
0.50
efficiency
Average CPC by Platform
How to Use This Calculator
Enter your total ad spend and number of clicks
Or input your CPC to calculate expected clicks
Review cost efficiency metrics
Compare to industry CPC benchmarks
Frequently Asked Questions
What is a good CPC?
Good CPC varies significantly by industry and platform. B2B industries often see $2-$5 CPC on Google Ads, while e-commerce might be $0.50-$2. Social media CPCs are typically lower, ranging from $0.20-$1.50.
How can I reduce my CPC?
Reduce CPC by improving Quality Score (better ad relevance, landing page experience, expected CTR), using negative keywords, refining targeting, and testing different ad copy variations.
Why is my CPC higher than average?
Higher CPCs often result from competitive keywords, poor Quality Scores, narrow targeting, competitive industries, or bidding on broad match keywords without proper optimization.
Should I focus on CPC or conversions?
Focus on cost per conversion (CPA) rather than CPC alone. A higher CPC with better conversion rates often delivers more value than a low CPC with poor conversions.
How does Quality Score affect CPC?
Quality Score directly impacts CPC. Higher Quality Scores (7-10) can reduce CPC by 50% or more, while low scores (1-4) can increase costs significantly. Focus on relevance to improve scores.
Why Use This Calculator
- Optimize your pay-per-click advertising
- Calculate total clicks from your budget
- Understand cost efficiency of campaigns
- Plan PPC budgets strategically
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"The budget breakdown helped us identify where we were overspending. We reallocated 20% of our budget to higher-performing channels."
Marketing Manager, E-commerce Brand