CTR Calculator
Calculate click-through rate for ads, emails, and search results. Essential for measuring engagement and ad performance.
Click-Through Rate
2.00%
CTR = (Clicks / Impressions) × 100
Non-Clicks (Missed)
98.0K
98.0% of impressions
Clicks per 1K Impressions
20.0
CTR Performance Scale
Average CTR by Platform
Tips to Improve CTR
- Use compelling headlines with numbers and power words
- Include a clear call-to-action (CTA)
- Test different ad formats and creatives
- Improve audience targeting and segmentation
- Use ad extensions (sitelinks, callouts, etc.)
- A/B test multiple versions simultaneously
How to Use This Calculator
Enter total impressions or recipients
Input number of clicks
Calculate your CTR percentage
Compare to platform benchmarks
Frequently Asked Questions
What is a good CTR?
Good CTR varies by platform: Google Search Ads average 3-5%, Display Ads 0.5-1%, Facebook Ads 0.9-1.5%, Email marketing 2-3%. Top performers achieve 2-3x these averages.
How can I improve CTR?
Improve CTR by testing headlines, using emotional triggers, adding numbers and specifics, improving ad relevance, using dynamic keyword insertion, adding extensions, and testing different ad formats.
Does high CTR mean success?
Not necessarily. High CTR with low conversions means your ads attract clicks but don't deliver on the promise. Focus on qualified CTR that leads to conversions, not just clicks.
Why is my email CTR low?
Low email CTR often results from weak subject lines, irrelevant content, poor timing, too many emails, unclear CTAs, or mobile-unfriendly design. Segment lists and personalize content to improve.
How does CTR affect Quality Score?
CTR is a major factor in Google Ads Quality Score. Higher CTR indicates relevance, which improves Quality Score, lowers CPC, and improves ad position. Expected CTR is one of three Quality Score components.
Why Use This Calculator
- Measure ad and email engagement
- Compare CTR across campaigns
- Identify improvement opportunities
- Benchmark against industry averages
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"We use these calculators in every client pitch. They make it easy to set realistic expectations and prove projected ROI."
Account Director, Digital Agency