Customer Churn Cost Calculator
Calculate the financial impact of customer churn and quantify the value of retention investments.
How to Use This Calculator
Enter your total customer count and monthly churn rate.
Set average revenue per customer and gross margin.
Add your monthly retention investment and expected churn reduction.
Review annual revenue at risk, savings from retention, and ROI.
Frequently Asked Questions
What is a good customer churn rate?
For SaaS, 3-5% annually is excellent. B2C companies often see 5-7% monthly. High churn signals product-market fit or customer experience issues.
How much should I invest in customer retention?
Retention typically costs 5-25x less than acquisition. Most companies should allocate 20-30% of their customer success budget to proactive retention.
Why Use This Calculator
- Quantify annual revenue loss from churn
- Model retention investment scenarios
- Compare acquisition vs retention costs
- Calculate customer lifetime value impact
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"We use these calculators in every client pitch. They make it easy to set realistic expectations and prove projected ROI."
Account Director, Digital Agency