Engagement Rate Calculator
Calculate your social media engagement rate across Instagram, TikTok, YouTube, X, and LinkedIn with industry benchmarks.
Engagement Rate
5.35%
Your Tier
Micro
10K-100K followers
Tier Average
3.50%
+53% vs tier
Total Engagements
535
Est. Monthly Reach
16.1K
Instagram Benchmarks
How to Use This Calculator
Select your social media platform
Enter your follower count and engagement metrics
See your engagement rate with rating
Compare against industry benchmarks by tier
Frequently Asked Questions
What is a good engagement rate on Instagram?
A good engagement rate on Instagram is 3-6%. Rates above 6% are considered excellent, while 1.5-3% is average. Smaller accounts (nano/micro influencers) typically see higher engagement rates than larger accounts.
How is engagement rate calculated?
Engagement rate is calculated by dividing total engagements (likes + comments + shares + saves) by your follower count, then multiplying by 100. For video content, you can also calculate based on views.
Why does engagement rate decrease with more followers?
As accounts grow, engagement rates typically decrease because content reaches a smaller percentage of total followers. Mega influencers (1M+ followers) often see 1-2% engagement, while nano influencers (under 10K) can see 5-8%.
Which platform has the highest engagement rates?
TikTok currently has the highest average engagement rates (3-8%), followed by Instagram (1.5-6%) and LinkedIn (1-4%). Twitter/X typically has the lowest engagement rates (0.2-1.5%).
Should I focus on followers or engagement?
Engagement is often more valuable than raw follower counts. High engagement indicates an active, interested audience more likely to take action. Brands increasingly prioritize engagement rates when selecting influencers.
Why Use This Calculator
- Compare engagement across multiple platforms
- See how you rank in your follower tier
- Get platform-specific benchmarks
- Track view-based engagement for video content
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