Google Ads Budget Calculator
Plan your Google Ads budget based on keywords, competition, and conversion goals. Essential for PPC campaign planning.
Recommended Monthly Budget
$4,128.11
Daily Budget
$137.60
Est. Clicks
3,559
Est. CPC
$1.16
Est. CVR
2.81%
Cost/Sale
$41.28
ROI Projection
Expected Revenue
$7,500.00
Expected ROAS
1.82x
Est. Profit
$3,371.89
E-commerce Industry Averages
Google Ads Budget Guidelines
Start with at least $10-50/day to gather meaningful data
Allow 2-4 weeks for campaigns to optimize with Smart Bidding
Aim for at least 15-30 conversions/month for automated bidding
How to Use This Calculator
Select your industry and competition level
Enter target clicks or conversions
Adjust estimated CPC based on keywords
Calculate recommended monthly budget
Frequently Asked Questions
How much should I spend on Google Ads?
Start with $1,500-$3,000/month for testing. Competitive industries may need $5,000-$10,000+ monthly. Budget should be enough to generate 100+ clicks for statistically significant data.
What's the minimum Google Ads budget?
Google has no minimum, but $10-$50/day ($300-$1,500/month) is the practical minimum to test campaigns effectively. Highly competitive keywords may require $100+/day to compete.
How do I allocate budget across campaigns?
Allocate 60-70% to proven performers, 20-30% to testing new keywords/audiences, and 10% to brand campaigns. Adjust based on performance data and business priorities.
Should I use daily or monthly budgets?
Google uses daily budgets but may spend up to 2x on high-traffic days (balancing over the month). Set daily budget as monthly budget ÷ 30.4 to control spending.
When should I increase my budget?
Increase budget when campaigns are profitable, limited by budget (high impression share loss), and you have room to scale. Ensure you're not just paying more for the same results.
Why Use This Calculator
- Plan Google Ads budgets strategically
- Estimate costs by keyword competition
- Calculate required spend for goals
- Optimize budget across campaigns
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"The budget breakdown helped us identify where we were overspending. We reallocated 20% of our budget to higher-performing channels."
Marketing Manager, E-commerce Brand