Marketing Attribution Calculator
Allocate revenue across marketing touchpoints using various attribution models (first-touch, linear, U-shaped).
Marketing Attribution Calculator
$
Linear Attribution
Social Media20.0%
$20,000
Email20.0%
$20,000
Webinar20.0%
$20,000
Demo Call20.0%
$20,000
Proposal20.0%
$20,000
Total Attributed
$100,000
across 5 touchpoints
Note: Different attribution models give different credit to touchpoints. Linear treats all equally, while Time Decay and U-Shaped weight certain touchpoints more heavily.
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How to Use This Calculator
1
Enter customer touchpoints in chronological order.
2
Input total revenue to attribute.
3
Select attribution model (first-touch, last-touch, linear, time decay, U-shaped).
4
Calculator shows revenue allocation by channel and model.
Why Use This Calculator
- Compare attribution models side-by-side
- Allocate revenue to marketing channels
- Understand multi-touch customer journeys
- Optimize budget based on true impact
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"This calculator helped us justify our marketing budget to leadership with real data. Finally, a tool that speaks the CFO's language."
VP of Marketing, SaaS Company