Retainer Value Calculator
Evaluate whether a marketing retainer delivers value compared to project-based pricing.
1Retainer Option
Without a retainer
2Typical Annual Projects
3Hidden Project Costs
Extra cost from project changes
Briefings, approvals, context switching
Project-Based
Retainer
A Retainer Would Save You Money
Based on your project needs, a retainer saves $40,240 annually (40%). You also avoid $28,640 in hidden costs from scope creep and onboarding.
Retainer Value Breakdown
How to Use This Calculator
Enter your current or proposed monthly retainer amount
Input equivalent project costs for the same work
Factor in value-adds like priority access and strategic input
Review the total value comparison and recommendations
Frequently Asked Questions
When does a retainer make sense?
Retainers work best when you need ongoing work (10+ hours/month), want priority access to your team, and value having a partner who deeply understands your business.
How much should I save with a retainer vs hourly?
Retainers typically offer 15-25% savings compared to hourly rates. The calculator factors in this discount plus intangible benefits like relationship depth and response time.
What should be included in a marketing retainer?
Typical retainers include a set number of hours or deliverables, strategy meetings, reporting, and account management. Clarify exactly what's included before signing.
How do I evaluate intangible retainer benefits?
Consider priority access value (faster turnaround), institutional knowledge (less ramp-up time), strategic partnership (proactive recommendations), and reduced administrative overhead.
What if I don't use all my retainer hours?
Most retainers include use-it-or-lose-it terms. Calculate your realistic monthly needs and negotiate rollover clauses if your usage varies significantly month to month.
Why Use This Calculator
- Compare retainer vs project-based pricing
- Calculate effective hourly rates across different models
- Identify the break-even point for retainer value
- Factor in relationship and priority benefits
- Make informed decisions about agency partnerships
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"This calculator helped us justify our marketing budget to leadership with real data. Finally, a tool that speaks the CFO's language."
VP of Marketing, SaaS Company