Social Media Management Pricing Calculator
Calculate social media management costs based on platforms, posting frequency, content types, and ad management needs.
Estimated Monthly Management
3
Platforms
48
Posts/Mo
$60
Per Post
38h
Hours/Mo
Standard Management
Content creation, community management
Industry Benchmark
Social media management typically costs $500-$5,000/month for small businesses, $2,000-$10,000 for mid-size, and $10,000-$50,000+ for enterprise. Agencies charge 15-20% of ad spend for paid campaign management.
How to Use This Calculator
This calculator estimates social media management costs based on your specific requirements and industry benchmarks.
Start by selecting your business size and the platforms you want managed. Each platform has different complexity and time requirements.
Choose your management level and posting frequency. Select the content types you need—video and reels cost more than static graphics.
Optionally add paid advertising management. Agencies typically charge 15-20% of ad spend for campaign management. Results show monthly costs with detailed breakdowns.
Frequently Asked Questions
How much does social media management cost per month?
Social media management typically costs $500-$5,000/month for small businesses, depending on platforms and posting frequency. Full-service management with content creation, community management, and ads can run $3,000-$10,000+ monthly.
What does a social media manager do?
Social media managers create and schedule content, engage with followers, respond to comments/DMs, monitor brand mentions, analyze performance, run paid campaigns, and develop strategy. Scope varies by service level.
How many posts per week should a business post?
Most businesses should post 3-5 times per week per platform for organic growth. Highly engaged brands may post daily. Quality matters more than quantity—consistent, valuable content outperforms frequent mediocre posts.
Should I hire a freelancer or agency for social media?
Freelancers cost less ($500-$2,000/month) but may lack capacity for multiple platforms. Agencies ($2,000-$10,000+) offer teams, tools, and broader capabilities. Choose based on your budget and complexity of needs.
What is included in social media management packages?
Basic packages include content scheduling and light engagement. Standard adds content creation and community management. Premium includes strategy, custom graphics/video, ads management, and detailed analytics.
How much should I spend on social media ads?
Start with $500-$1,000/month to test and learn. Effective campaigns typically require $2,000-$5,000+ monthly ad spend. Budget depends on your goals, audience size, and industry competition.
Is TikTok management more expensive than other platforms?
Yes, TikTok typically costs 20-50% more due to video production requirements and the platform's demand for frequent, trend-driven content. Expect $800-$2,000+ monthly for dedicated TikTok management.
Why Use This Calculator
- Price management across all major social platforms
- Calculate costs based on posting frequency and content types
- Include paid advertising management fees
- Compare basic to full-service management levels
- See per-post and per-platform cost breakdowns
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