Webinar Lead Cost Calculator
Calculate your cost per lead and ROI from webinar campaigns, including the full funnel from registration to deal.
How to Use This Calculator
Enter expected registrants, attendance rate, and lead conversion rate.
Add all costs: platform, promotion, speaker fees, and staff time.
Set your average deal value and sales close rate.
Review cost per lead, projected revenue, and full-funnel metrics.
Frequently Asked Questions
What is a good webinar attendance rate?
Average webinar attendance is 40-50% of registrants. Sending reminders, choosing convenient times, and offering replays can boost attendance.
How much does it cost to host a webinar?
Basic webinars cost $500-$2,000. Fully produced webinars with paid promotion, speakers, and production run $3,000-$10,000+.
Why Use This Calculator
- Track cost per registrant, attendee, and qualified lead
- Model full-funnel conversion from webinar to deal
- Optimize promotion budget allocation
- Compare webinar ROI against other channels
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"We use these calculators in every client pitch. They make it easy to set realistic expectations and prove projected ROI."
Account Director, Digital Agency