Website ROI Calculator
Calculate the return on investment for your website redesign or optimization project.
1Website Investment
2Current Website Performance
3Expected Improvements
Current
After Redesign
3-Year Investment Summary
How to Use This Calculator
Enter your current website metrics including traffic and conversion rates
Input the proposed website investment and expected improvements
Set your average customer value and profit margins
Review ROI projections and payback timeline
Frequently Asked Questions
What conversion rate improvement is realistic?
Industry benchmarks suggest well-executed redesigns can improve conversion rates by 25-100%. For estimating purposes, a conservative 25-50% improvement is reasonable for most projects.
How do I calculate my current conversion rate?
Divide total conversions (sales, leads, signups) by total website visitors, then multiply by 100. For example, 50 sales from 5,000 visitors = 1% conversion rate.
What costs should I include in the investment?
Include design, development, copywriting, migration, testing, and ongoing maintenance. Also factor in internal time spent on the project and any third-party tools or integrations.
How long until I see ROI from a website redesign?
Most successful website projects see positive ROI within 6-12 months. The calculator shows your specific payback period based on projected improvements and investment amount.
Should I track other metrics besides revenue?
Yes, track lead quality, time on site, bounce rate, and pages per session. Improved user experience often leads to downstream benefits that amplify revenue impact over time.
Why Use This Calculator
- Quantify expected revenue from conversion rate improvements
- Calculate payback period for website investments
- Model different improvement scenarios
- Justify website budget to stakeholders
- Track actual vs projected ROI over time
Embed This Calculator
Add this calculator to your website for free.
"The budget breakdown helped us identify where we were overspending. We reallocated 20% of our budget to higher-performing channels."
Marketing Manager, E-commerce Brand