Chris de Burgh

The Project

Chris de Burgh, a renowned singer-songwriter, has sold over 50 million albums worldwide. His timeless classics, such as "The Lady In Red," "Don't Pay the Ferryman," "Spanish Train," "Sailor," "Natasha Dance," and "A Spaceman Came Traveling," continue to captivate audiences around the globe. As Chris de Burgh prepared for a tour in California, culminating in a show at the prestigious Nokia Theatre in Los Angeles, he needed support in generating buzz and excitement for the upcoming performances.

Challenge

The main challenge was to effectively promote Chris de Burgh's California tour, ensuring maximum visibility and drawing in a large and enthusiastic audience for his concerts, particularly the finale at the Nokia Theatre.

AMW collaborated closely with the concert promoter and Chris de Burgh's team to create a comprehensive publicity campaign for the tour. We focused on generating impactful press announcements and leveraging our network of media outlets to highlight the tour's significance and the unique experience that awaited attendees at each performance.

Our concerted efforts resulted in a highly successful promotion campaign for Chris de Burgh's California tour. The enhanced visibility and media coverage drew in large, enthusiastic crowds, with the grand finale at the Nokia Theatre becoming a memorable and highly talked-about event. This success further solidified Chris de Burgh's enduring legacy and influence in the music industry.