Crate & Barrel

Crate & Barrel, a renowned home furnishings retailer, sought to launch the Paola Navone Collection in New York with a memorable event that would showcase the designer's unique aesthetic and generate buzz around the new product line.

The Project

AMW collaborated with Crate & Barrel to create an unforgettable launch event for the Paola Navone Collection. The collection, designed by Italian designer Paola Navone, features tableware with whimsical and sophisticated Mediterranean designs, inspired by her lifetime of travel, dedication to handcraft, and passion for global culture and design.

The Challenge

To create a launch event that would not only highlight the Paola Navone Collection but also captivate attendees and the media, leaving a lasting impression.

1. Entertainment: Curating a live music performance by Suga Ray, who played a captivating setlist that blended jazz, classic rock, and Motown fusion mix, adding to the event's ambiance.
2. Event ideas: Creating a visually engaging and inviting atmosphere that highlighted the Paola Navone Collection while emphasizing its unique design elements and inspirations.
3. Media Outreach: Generating interest and media coverage around the launch event to further amplify the impact of the Paola Navone Collection.

AMW developed a comprehensive event strategy that included:

1. Engaged Audience: The event attracted a diverse group of attendees, including industry influencers, design enthusiasts, and media representatives.
2. Positive Media Coverage: The event received substantial media attention, raising awareness of the Paola Navone Collection and increasing its visibility among potential customers.
3. Lasting Impression: The combination of a visually stunning venue, captivating entertainment, and an engaging atmosphere left a lasting impression on attendees, further solidifying Crate & Barrel's reputation for offering unique and high-quality home furnishings.

The Crate & Barrel Paola Navone Collection launch event was a resounding success:

Through strategic planning, exceptional event design, and targeted media outreach, AMW helped Crate & Barrel successfully launch the Paola Navone Collection with a memorable event that resonated with attendees and the media alike. By partnering with AMW, Crate & Barrel ensured the successful introduction of the Paola Navone Collection to its target market, paving the way for future collaborations and ongoing growth.