King Abdulaziz Center

The King Abdulaziz Center for World Culture, an initiative by Saudi Oil Company Aramco, aims to foster cultural exchange and innovation, bridging the gap between Saudi Arabia and the United States. To achieve this mission, the Center sought to promote cultural events that would resonate with audiences in both countries.

1. Planning and Marketing: We meticulously planned and marketed a National Tour that featured the first-ever stand-up comedians from Saudi Arabia, creating buzz and excitement around the events.
2. Tour Execution: The tour visited major cities such as Los Angeles, San Francisco, Chicago, Miami, and New York, delighting sold-out audiences with engaging performances.
3. Digital Ad Campaigns: We managed the project's video ads across various platforms, including Facebook, Twitter, and YouTube, garnering millions of impressions and generating widespread interest in the initiative.
4. Enthusiastic Reception: The National Tour received rave reviews from audiences across the United States, showcasing the power of cultural exchange through comedy.
5. Increased Awareness: The successful digital ad campaigns raised awareness about the King Abdulaziz Center for World Culture and its mission to foster cultural understanding between Saudi Arabia and the United States.
6. Ongoing Expansion: Following the initial success, the initiative is set to continue and grow in scope in the coming years, further bridging the cultural divide between the two countries.

AMW partnered with the King Abdulaziz Center for World Culture to strategize, manage digital ad campaigns, and oversee events in the United States in 2016. Our comprehensive approach included:

Remarkable Outcomes

Our collaboration with the King Abdulaziz Center for World Culture led to impressive results:

By working closely with the King Abdulaziz Center for World Culture, AMW played a crucial role in planning, marketing, and executing a successful National Tour that fostered cultural understanding and appreciation. The positive reception, increased awareness, and ongoing expansion of the initiative demonstrate the power of innovative cultural exchanges to build bridges and strengthen relationships between diverse communities.