Loudly App

Music Maker JAM revolutionizes the way users experience music on their smartphones, offering both listening and creative capabilities. With access to hundreds of Mix Packs, users can remix and reimagine tracks, putting their unique spin on songs. Boasting a global community of over 10 million registered members, JAM empowers emerging artists with innovative ways to gain fans.

To celebrate the release of their Loudly app, JAM partnered with AMW for assistance with launch initiatives, events, and competitions.

1. Provided enticing prizes for a competition designed to encourage user participation and app downloads.
2. Required users to download the Loudly app and access the Crews Control Mix Pack on Music Maker JAM to submit their creations before the official launch.
3. Coordinated a live-streamed event to announce contest winners, generating excitement around the app's release.

AMW devised a comprehensive strategy to support the Loudly app launch, focusing on user engagement and new user acquisition:

1. The JAM x AMW contest attracted thousands of entries, showcasing the fierce competition and high user engagement.
2. Lucky winners, announced during the live-streamed event, took home valuable prizes, further enhancing the app's appeal.
3. The campaign contributed to a successful launch for the Loudly app.

AMW's strategic approach to the Loudly app launch campaign yielded impressive results: