Pinkfong

The Pinkfong Company, a leading South Korean educational entertainment brand, faced the challenge of maintaining their momentum after the phenomenal success of their "Baby Shark" song. With the help of AMW, Pinkfong successfully launched a new version of the song, featuring a high-profile collaboration, which resulted in millions of views and continued subscriber growth on their YouTube channel.

The Project

Pinkfong is a prominent children's educational brand under The Pinkfong Company. Renowned for their engaging content and catchy tunes, Pinkfong's most notable success came from their viral sensation, "Baby Shark," which became the most-viewed YouTube video. However, following up on such a massive hit proved to be a challenge for the company.

To ensure that Pinkfong's new content would resonate with their audience and maintain their momentum, while also attracting new fans and subscribers.

1. Utilizing social media and digital platforms to create buzz around the release, while engaging with fans and influencers to maximize visibility and sharing.
2. Monitoring and analyzing the performance of the new release, allowing for data-driven adjustments to the promotional strategy as needed.

AMW stepped in to provide a comprehensive solution, which included:

1. The new version of "Baby Shark" featuring Yoo Jae Suk premiered on Pinkfong's YouTube channel and rapidly gained traction, amassing over 880,000 views within the first week (December 31st to January 6th).
2. To date, the video has accumulated over 12 million views, demonstrating its enduring appeal and broad audience engagement.
3. The Pinkfong YouTube channel's subscriber base has continued to grow, currently boasting 62.7 million subscribers, further solidifying their position as a leading children's educational entertainment brand.
4. The collaboration with Yoo Jae Suk successfully captured the attention of both existing fans and new viewers, leading to increased brand awareness and a continued expansion of Pinkfong's audience.

The strategic partnership between Pinkfong and AMW yielded impressive results:

By leveraging AMW's expertise in strategic collaboration and targeted promotion, Pinkfong was able to build on the success of "Baby Shark" and maintain their momentum in the competitive world of children's educational entertainment. This case study demonstrates the power of a well-executed marketing strategy in driving engagement, brand awareness, and audience growth. The partnership between Pinkfong and AMW showcases the potential for innovative collaborations and tailored promotional campaigns to ensure a brand's continued success in today's dynamic digital landscape. Potential clients can take inspiration from Pinkfong's experience, knowing that with the right strategy and support from AMW, they too can achieve and sustain their own success in their respective industries.