Sun God Festival

The Sun God Festival, an annual campus event at The University of California, San Diego, is one of the largest and most anticipated music festivals on the West Coast. Established in 1983, the springtime festival features major headliners and consistently attracts a sold-out crowd of 20,000 culturally diverse students and guests. AMW had the privilege of partnering with the Sun God Festival to enhance its offerings and support its growth through Sponsorship Program Development and Sales.

Challenge

The Sun God Festival sought to expand its reach and improve the overall festival experience for attendees while maintaining its distinct campus culture. A key component of this growth strategy involved developing and implementing a comprehensive sponsorship program that would attract reputable sponsors and generate additional revenue for the event.

Our team at AMW collaborated closely with the Sun God Festival organizers to identify potential sponsors that aligned with the festival's core values and target audience. We then crafted tailored sponsorship packages that offered unique benefits and opportunities for sponsors to engage with the attendees. Our sales team leveraged their extensive network and expertise to secure valuable sponsorships, enhancing the festival's resources and capabilities.

Thanks to our Sponsorship Program Development and Sales efforts, the Sun God Festival successfully attracted a diverse range of reputable sponsors, significantly bolstering the event's financial support and resources. These sponsorships not only enriched the overall festival experience for attendees but also contributed to the continued growth and success of the Sun God Festival. The strengthened sponsorship program solidified the Sun God Festival's position as a premier music event on the West Coast, paving the way for its ongoing expansion and development.