Susan G. Komen

Susan G. Komen, the world's largest nonprofit organization dedicated to ending breast cancer, required assistance with securing talent and event consulting on short notice for their signature Race for the Cure event. By partnering with AMW, they received comprehensive event support, including talent negotiations and event consulting. The collaboration resulted in successful events that attracted large attendance and raised public awareness for the organization's mission.

Founded in 1982 by Nancy G. Brinker, Susan G. Komen is a global movement that began with a promise to end breast cancer forever. Over the years, the organization has grown into the world's largest nonprofit source of funding for the fight against breast cancer, investing more than $3.3 billion in groundbreaking research, community health outreach, advocacy, and programs in over 60 countries.

To secure high-quality talent and receive event consulting support for the Susan G. Komen Race for the Cure events, with a focus on raising public awareness and increasing attendance.

1. Providing event-related consulting to optimize the planning and execution of the Race for the Cure events, ensuring a memorable experience for attendees and maximum public awareness.
2. Conducting talent negotiations to secure top-notch performers and presenters for the events, enhancing their appeal and drawing larger crowds.
3. Collaborating closely with Susan G. Komen representatives to address any logistical challenges and ensure seamless event coordination.
4. Utilizing AMW's extensive network and connections within the entertainment industry to source a variety of talent for the Race for the Cure events on short notice.
5. Continuously monitoring the success of the events and making data-driven adjustments as needed to maximize their impact.

AMW collaborated with Susan G. Komen to deliver comprehensive event support services, which included:

1. The Race for the Cure events attracted large attendance, contributing to increased public awareness of the organization's mission and cause.
2. High-quality talent secured through AMW's negotiations added excitement and prestige to the events, further boosting their appeal.
3. AMW's event consulting and coordination efforts ensured the smooth execution of the events, creating an engaging experience for all attendees.
4. The successful events contributed to the continued growth and impact of Susan G. Komen, solidifying its position as the world's largest nonprofit organization dedicated to ending breast cancer.

The partnership between Susan G. Komen and AMW produced remarkable results:

By leveraging AMW's expertise in talent acquisition and event consulting, Susan G. Komen was able to enhance the impact and success of their signature Race for the Cure events. This case study demonstrates the value of partnering with a professional event management agency like AMW to elevate a brand's presence and achieve desired outcomes. Potential clients can trust AMW's strategic guidance and hands-on support to ensure the seamless execution of their events, ultimately contributing to the growth and recognition of their organization within their respective industries. With the right partnership, clients can reach their goals, raise public awareness, and make a lasting impact on their cause.