TONI&GUY

TONI&GUY, a renowned British international hairdressing salon chain, sought assistance in elevating their popular award shows in the UK and US. By partnering with AMW, they received comprehensive event management support, including talent negotiation and on-location assistance. This collaboration resulted in the increased popularity of the award shows, further solidifying TONI&GUY's position as an industry leader.

TONI&GUY is an esteemed British international chain of hairdressing salons founded in 1963 by brothers Toni and Guy Mascolo. The company has been a trailblazer in the cosmetology industry, spanning from beauty schools to hair salons. TONI&GUY is also recognized for their prestigious award shows in the UK and US, which showcase the latest trends and innovations in the hairdressing world.

To enhance the quality and impact of TONI&GUY's award shows, the company sought a professional agency to collaborate with their UK producer and provide expert event management support.

1. Providing event-related consulting to optimize the planning and execution of the award shows.
2. Conducting talent negotiations to secure high-profile performers and presenters at competitive rates, adding excitement and prestige to the events.
3. Offering on-location support in Dallas, TX, as well as other public events in the UK and US, to guarantee smooth event coordination and logistics.
4. Continuously monitoring event progress, addressing any issues in real-time, and ensuring all aspects, from arrival to sound-check and the final show, proceeded as planned.

AMW joined forces with TONI&GUY to deliver comprehensive event management services, which included:

Collaborating closely with TONI&GUY's UK producer to ensure seamless communication and alignment of objectives.

1. The award shows experienced a notable increase in popularity, attracting larger audiences and garnering more media attention.
2. Enhanced event production quality, resulting in a more engaging and memorable experience for attendees.
3. Successful talent negotiations led to high-profile participants, boosting the prestige and allure of the award shows.
4. AMW's on-location support and seamless coordination with TONI&GUY's UK producer ensured that all events ran smoothly and according to plan.
5. The elevated success of the award shows further strengthened the TONI&GUY brand, reaffirming their status as an industry leader.

The collaboration between TONI&GUY and AMW produced outstanding results:

By partnering with AMW, TONI&GUY effectively enhanced their award shows, elevating them to new heights in terms of quality, attendance, and prestige. This case study exemplifies the value of leveraging the expertise of a professional event management agency like AMW to elevate the impact and success of a brand's events. Potential clients can be confident that with AMW's strategic guidance and hands-on support, their own events will be skillfully executed and achieve the desired results, ultimately contributing to the growth and recognition of their brand within their respective industries.