WERKSHOP

WERKSHOP, founded by fashion designer and fitness enthusiast Chriztina Marie, is a designer line of high-performance fitness leggings that seamlessly combine fashion with function. To launch this innovative brand, WERKSHOP needed to successfully fund a Kickstarter campaign with an initial goal of $20,000.

The Challenge

To make WERKSHOP a reality, the brand needed to generate significant interest and awareness around their Kickstarter campaign, ultimately raising the required funds for production and growth.

1. Targeted Outreach: AMW's marketing and PR team identified and reached out to relevant online outlets and fitness publications that catered to WERKSHOP's target audience.
2. Compelling Storytelling: AMW crafted engaging stories and pitches that showcased WERKSHOP's unique fusion of fashion and function, capturing the attention of both media and potential backers.
3. Ongoing Support: AMW continually monitored the campaign's progress, making adjustments as needed to maximize impact and reach.
4. Exponential Funding: The campaign attracted 761 backers and raised a total of $94,275, achieving an impressive 471% of its initial goal.
5. Increased Visibility: WERKSHOP was featured in multiple online outlets and fitness publications, raising awareness and interest in the brand.
6. Continued Collaboration: Building on the success of the Kickstarter campaign, AMW has maintained an ongoing partnership with WERKSHOP for additional marketing projects, ensuring the brand's continued growth and success.

AMW was brought on board to help WERKSHOP achieve their funding goal through strategic marketing and public relations efforts:

Remarkable Results

Through AMW's expert marketing and PR efforts, WERKSHOP's Kickstarter campaign surpassed all expectations:

By leveraging targeted outreach, compelling storytelling, and ongoing support, AMW helped WERKSHOP's Kickstarter campaign surpass its funding goal and make a splash in the fitness fashion market. AMW's commitment to delivering exceptional results and tailored solutions makes them an ideal partner for brands looking to launch and grow through innovative campaigns.