CES
The Consumer Technology Association's flagship event. The world's largest consumer technology trade show.
- Next edition
- TBA
- Location
- Las Vegas, Nevada
- Attendees
- ~140,000
- Since
- 1967
About CES
CES (Consumer Electronics Show) is the largest annual technology trade show in the world, organized by the Consumer Technology Association in Las Vegas each January. It draws 140,000+ attendees including OEMs, retailers, automakers, brand executives, journalists, and increasingly enterprise AI and robotics leaders.
Programming has expanded well beyond consumer electronics to cover automotive (with major OEM keynotes), AI, smart home, digital health, accessibility tech, and B2B partnerships. CES is the de facto kickoff to the tech industry calendar each year.
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Past & upcoming editions
-
2026January 6 – January 9, 2026
-
2025January 7 – January 10, 2025
Frequently asked questions
- When is CES 2026?
- CES 2026 runs January 6-9 in Las Vegas, Nevada.
- How much does CES cost?
- Standard registration ranges $300-$2,000+ USD depending on tier. Free Exhibit-Only passes are available for qualified industry attendees.
- Who attends CES?
- Consumer-tech OEMs, automakers, retailers, brand executives, journalists, AI/robotics leaders, and a broad ecosystem of vendors and analysts. Attendance is genuinely global.
- Is CES still relevant?
- Yes — though the consumer electronics narrative has matured, CES has become the largest gathering for automotive tech, AI in physical products, and increasingly B2B partnerships announced at the show.
- CES vs SXSW — which one?
- CES is a trade show focused on product launches and B2B partnerships. SXSW is a festival blending tech, culture, music, and film. Very different vibes; many people attend both for different reasons.
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